01Jul
By: BAM Marketing Team On: July 01, 2016 In: Blog Comments: 0

Successful brand awareness is more than simply brand name recognition. It means that consumers know what you do on a more intimate level. For example, when you hear the brand name ‘AirBnB’, you probably think of more than […]

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27Jun
By: BAM Marketing Team On: June 27, 2016 In: Blog Comments: 0

It can often be difficult to pin down the exact dates most relevant to the student population, with each search providing a different result. So we have strived to provide you with an array of essential dates and […]

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22Jun
By: BAM Marketing Team On: June 22, 2016 In: Blog Comments: 0

Under the WikiHow article titled “How to Be Cool” it stresses that being yourself is important, simply copying the trend is not enough. We at BAM, are all for being hip when communicating with the youth, but it […]

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15Jun
By: BAM Marketing Team On: June 15, 2016 In: Blog Comments: 0

During the summer, the student population can breathe an (albeit short) sigh of relief as they can return to binge watching Netflix, no deadlines and no responsibilities. A huge 73% of students live away at university and will […]

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03Jun
By: BAM Marketing Team On: June 03, 2016 In: Blog Comments: 0

Name and job title Chantelle Wise - Staffing Manager How long have you worked at BAM? 14 months Take us through a typical day Depending on if we have a live campaign that day it can involve dealing with promotional staff queries [...]

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26May
By: BAM Marketing Team On: May 26, 2016 In: Blog Comments: 0

There’s a lot of focus on millennials in the world of marketing at the moment, and for good reason. They make up the largest demographic in the UK and come with huge spending power, which opens up countless opportunities for brands [...]

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23May
By: BAM Marketing Team On: May 23, 2016 In: Blog Comments: 0

If your brand is looking to target students there’s one event you instantly think of to get your brand seen. The event which students flock to in the hope of freebies, yep, the Fresher’s Fair! It’s your main port of call when your brand [...]

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18May
By: BAM Marketing Team On: May 18, 2016 In: Blog Comments: 0

For the first time in a number of years, millennials represent the largest demographic of the UK population. This presents a huge opportunity for brands as they will make up the largest proportion of the consumer and employee […]

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13May
By: BAM Marketing Team On: May 13, 2016 In: Blog Comments: 0

Name and job title  – Emily Mullis – Media Partnership Account Sales Executive How long have you worked at BAM? – I’ve worked at BAM for a year now Take us through a typical day My main responsibility is to […]

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28Apr
By: BAM Marketing Team On: April 28, 2016 In: Blog Comments: 0

Name and job title – Ben Bestford – Head of Media Relations How long have you worked at BAM? – 3 years Take us through a typical day My main responsibility is to head up the Media Partnership division. This means that […]

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28Apr
By: BAM Marketing Team On: April 28, 2016 In: Blog Comments: 0

We all make assumptions. For example, we assume on a daily basis that spring will finally kick in soon, well, that’s more wishful thinking! But trust us when we say it’s easy to fall in the ‘assumption’ trap when it comes to planning student marketing campaigns

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28Apr
By: BAM Marketing Team On: April 28, 2016 In: Blog Comments: 0

As we get closer to the end of the academic year, there’s only one thing that springs to students’ minds when thinking about returning/starting university…Fresher’s Week! Yes, it is looming, and it will come round quicker than expected […]

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