Our guide to award-winning experientials
It’s a new year and a new decade and just as we move forward with the times, we’re moving forward with experiential marketing, with BAM’s guide to award-winning experiential in 2020.
Experiential marketing is the live interaction between a brand and a consumer, representing the brand and product’s key emotional and functional benefits, stimulating the senses in order to achieve a deep and long lasting connection with the audience.
To help brands achieve this connection, BAM has put together the following 4 guidelines to success.
Strive to make the ordinary extraordinary
Whether you’re the latest insta coveted fashion brand or a humble homeware business, your brand and offering should never limit your potential with experiential.
You should always take a creative approach to experiential marketing, no matter now mundane your product or service may be. You should always look for a strong single-minded idea that brings both credibility and excitement to your brand, while resonating with your target audience on the spot and long into the future. Great creative goes beyond content, focusing more on the experience – seeing it, wanting it and getting it.
Reinvent the wheel
Brand are constantly told that they don’t need to reinvent the wheel in order to be successful, but we disagree when this comes to experiential. Consumers crave the new, the now and the instagrammable.
When an idea and concept has been done, it’s also been seen. Your experiential should always aim to innovate, showcase the new and provide consumers with a unique and memorable experience, don’t just add your spin on an existing idea, take the time to create, curate and execute concepts with a wow factor, be the first to do it and remain the first brand that comes to mind for doing it!
Pay attention to the details
From the messaging behind the concept to the physical design of the concept itself, no questions should be left unanswered, covering every touch point, as the devil really is in the detail.
The consumer journey needs to be clear and concise, avoiding confusion and ensuring the messaging and campaign aim resonates with each and every participant.
Matching this level of mental detail should be the physical details. If a concept is worth creating, it’s worth creating well, fill all available space in the best way possible and always add those finishing touches and subtle design elements, that although might not be obvious at first, ultimately take your experiential to the next level.
Entice the senses
Seeing is believing and the temptation to touch will always be there. Listening to the music, tasting the flavours of the new and now and smelling the sweet scent of creativity – the final secret to award winning experiential is to amplify the five senses through concepts with a multi-sensual effect.
Get in touch with our team to see what ideas we can develop to bring your brand to life.