With a vast plethora of sources out there showcasing just how big their spending power is, every brand now wants a slice of the action.
Although there is no one size fits all answer, implementing the following 3 steps should help you cut through the noise and make an impact online.
Enabling face-to-face interactions with this desirable target market, brands are encouraged to offer students more than just a conversation.
What exactly are the priorities for today’s Gen Z, that are helping shape the future trends in youth travel?
Despite being born in an era dominated by deals & discounts, the mobile native youth of today are yet to fully embrace the world of loyalty schemes
With over 166 years in the clothing market, Levi's is one brand that has seen the seasons come and go and isn’t disappearing anytime soon.
Developing a marketing strategy is vital for any business so BAM have listed 5 key tips when building a Youth Marketing Strategy.
BAM has taken its invaluable knowledge, experience and expertise across the world
As a brand or business in what can often seem like an overly saturated market, understanding youth consumers motivations to buy is now crucial.
We share our recipe for success when creating innovative and engaging experiential concepts
Investing in the youth market will see your brand soar, whilst cementing your success in the future
Research is one of the simplest ways a brand can maintain their competitive edge, in our latest blog we reveal the true value of youth market research
if you’ve been unlucky enough to face the negative limelight, then one of these 3 ways to win back lost customers might be able to help you
A unique opportunity to place your brand into the hands of 28,000 festival goers this summer
When it seems like every idea already exists, here's how to find your niche in a saturated market
Eagle-eyed Instagram users may have clocked something different, something has changed! So what is happening in the influencer world?
In an ever changing landscape, BAM highlights the big trends of student marketing for 2019
If you missed freshers or simply want to re connect with students, Refreshers is the perfect time
Check out the latest instalment of our journey with Burger King as we help them to crack what is an untouched student market.
Find out what happened when Tim and Ian travelled to the Big Apple to present at this years YMS NYC event.
We reveal how you can use words effectively to reseonate with the student market whilst accurately reflecting your brand or business.
This month BAM Student Marketing turns 20. As we enter this massive milestone, we thought we would take a stroll down memory lane
Skyrocketing since it first made its mark, Influencer marketing is now common place for the Millennial generation and beyond.
If you want to re brand successfully you have to do more than a logo revamp. Re branding needs to start from within
Team BAM flew out to the DAM to support the amazing conference that is Savage Marketing, here we reveal all the insights from the event
With Freshers just around the corner, global and local businesses alike are trying to get a slice of this lucrative time of year to market to students.
Social media is more visual than ever and it’s evident that Instagram has created a new influx of social media savvy consumers.
Your initial campaign can shape the future success of the business and so it is pivotal to get the message right to attract your first consumers!
With brands already booking space at Freshers Fairs up and down the UK, we have compiled 7 top tips to ensure you have a successful campaign.
Building brand love in an "unsexy" industry can be a challenge, so we're here to explain exactly what brands need to do in order to become "sexy".
Understanding social media and all its complexities can be a challenge, particularly when the landscape continues to move at such a rapid pace.
Games are not a last minute ploy to help brands stand out from a crowd, games are in fact synonymous with the student lifestyle.
BAM Student Marketing were proud to be Key Sponsors at the YMS 2018 - the world’s largest youth marketing festival. Here are the highlights
Check out our highlights from the B2C Marketing and Advertising Expo, where Ben Bestford took the mic to share his expertise
You've probably heard about the Facebook data privacy scandal, but how does this leak actually affect you?
You may be thinking that targeting students is only for big brands and high-street names, but you couldn’t be more wrong
Creativity and innovation are critical to any business if it aims to thrive in our ever changing world, stay ahead of trends and look to the future
Every client has the same goal in mind; how do they reach out and advertise to students? We build bespoke packages to achieve their objectives
Branding is one of the most important aspects of any business, so what are the three key elements of a branding strategy that you need to nail?
What do students want from brands in 2018? Are student behaviours changing? We reveal the facts you should know before they target students
Social Media is imperative in any youth marketing campaign, so we take a look at how social media evolved in 2017
Find out how we helped Bam Life crack the student market with an exciting experiential Freshers campaign in 2017
What are student stereotypes? Think you know students? As experts in the student market we set out to debunk the myths about today's student
Millennial's desire companies to contribute to a more sustainable world and have a robust social purpose, are you meeting their needs?
Freshers Fairs are the pinnacle time of year to target students, but are you doing enough to convert students into life long customers?
We are seeing an increase in the number of companies launching sub-brands in order to appeal to a younger demographic, but why?
Social Media usage among young adults is ever-changing, however Social Media in all its forms has quickly become an integral part of student life
There are a number of students writing blogs & building their social followings, but what exactly makes these student influencers so influential?
Millennial's do take notice of effective advertising, but brands must ensure they identify & understand the ages within their target millennial generation.
Promo staff are the face of your brand and hold the success of your campaign in their hands, so it is imperative to recruit the RIGHT staff!
Why is the student market so lucrative and so critical for brands to invest into? It's down to the foundations of this segment of youth marketing.
Millennial's are loyal, social and they like to talk, which means they can also be your best brand ambassadors! We reveal to attract millennial's
Ian Pain Director at BAM student marketing relives his experiences in Kazakhstan as we enter our 2nd year as marketing consultants for Burger King
Students are ever evolving, so it is more important than ever for brands to understand their target market and the segments within
Portsmouth Students’ Union and student marketing experts BAM have signed a partnership agreement giving BAM sole rights to deliver their media sales
Brexit's had a huge effect on the UK university sector, impacting the attitudes of international students and university fees
Millennial's connect with friends, influencers and social channels more effectively than any other generation, so why invest into a brand community?
The most important thing in influencer marketing is the initial research. You need to find influencers who are the right fit for your brand
The ambitious group known as millennial's, essentially hold the key to the student market and once unlocked, could be a lifetime consumer
Students are very savvy when it comes to brands and their marketing campaigns, so perfecting your campaign and message is seriously important
BAM were proud to be Key Sponsors of the renowned Youth Marketing Strategy in London and so we wanted to share the highlights
Ever wondered what goes on behind the scenes at the most experienced student marketing agency? Account Manager Sharni Bestford reveals all
Brands have always asked us the question – are Freshers Fairs worth attending? Ben Bestford reveals why Freshers Fairs are very much alive
BAM have joined forces with Voxburner to become the official agency partner for the Youth Marketing Stategy 2017 in London
Student Brand Ambassadors act as advocates for your brand, they amplify your message to students through a medium in which they are more receptive
47% of millennial's are influenced on purchases by social media and with brands looking to step into the influencer realm it's important to get it right
Marketing to students can be tricky, so here six facts you should know about students and how best to engage them with your brand marketing
BAM have joined forces with Voxburner to be part of the 7th annual Youth Marketing Strategy event, the biggest festival of youth marketing in Europe
An important question for marketers targeting the student audience is what do students spend their money?
Us marketers are looking to 2017 and what this may hold for our upcoming campaigns. Here are our top 7 tips to ensure you hit the student market
We all know by now that video is an important asset to include in any marketing campaign, but making sure you use it correctly is also important
Students are in touch with social media. They are also very savvy when it comes to interacting with brands and can often be very unforgiving
This year BAM toured 20 Freshers Fairs across the UK to compile the most detailed research forming our Top 20 Freshers Fairs of 2016
Millennials are always under the watchful eye of brands these days. Set to become the most influential spending power in the coming years
Our Freshers’ King or Queen award is to acknowledge an Event Manager that has shown exceptional qualities throughout Freshers 2016
Most students fall into the digital native category, so here are our five top reasons you MUST be operating digitally in order to build relationships
The millennial market can seem tricky to crack, with many brands failing to connect with them because they haven’t done their research
Get to know the wonderful people that form our expert team at BAM Student Marketing as we discover a day in the life of Emma Lawrence
Student spending habits are evolving. Here are three major things that millennial's are looking for when spending their money
If your company wants to attract top millennial's, you must capture their attention on the platforms that they use day to day
Attracting students during Freshers is important if you want to crack the student market, but it’s also important not to forget them throughout the year
Get to know the wonderful people that form our expert team at BAM Student Marketing as we discover a day in the life of Kirsty Pritchard
Usually identified as being born between the mid 1990s & the late 2000s, this group is often wrongly labelled as millennial's, what's the difference?
Creating interesting content that fulfils a need of your graduate audience and keeps your brand in the forefront of their minds is key
Get to know the wonderful people that form our expert team at BAM Student Marketing as we discover a day in the life of Sharni Summers
Reacting to breaking news stories can put you head and shoulders above other brands and their student marketing strategies
Get to know the wonderful people that form our expert team at BAM Student Marketing as we discover a day in the life of Mark Hodge
Successful brand awareness is more than simply brand name recognition. It means that consumers know what you do on a more intimate level
Providing brands with an array of essential dates and pivotal times of the year to add to their student marketing agenda
We are all for being hip when communicating with youth, but it can be difficult as they know when you’re trying too hard
Students may have left the University campus but this doesn't mean that brands can't still engage with them during the summer break
There’s a lot of focus on millennial's in the world of marketing at the moment. Here are some great examples of successful student campaigns
There are lots of opportunities that you as a brand can get involved in to promote your Fresher’s Fair activity and enhance your campaign
Engaging with millennial's has never been more important for brands looking to develop long-lasting, quality relationships with consumers
Get to know the wonderful people that form our expert team at BAM Student Marketing as we discover a day in the life of Emily Mullis
Get to know the wonderful people that form our expert team at BAM Student Marketing as we discover a day in the life of Ben Bestford
It’s easy to fall in the ‘assumption’ trap when it comes to planning student marketing campaigns, particularly if you haven’t done your research
Being the biggest event in the student calendar, Freshers Fairs are a must attend for any brand with students as a key demographic
When we were approached by Delete Blood Cancer UK to help them with their latest campaign Students Versus Blood Cancer, we were delighted
To create an engaging youth marketing campaign, brands must first get to grips with what students are all about so we're sharing best practice
Ian Pain led an insightful panel talk at the YMS with some student industry experts about best practice when executing student marketing campaigns
BAM are pleased to reveal we have purchased the media rights to Exeter Students’ Guild solus email channel for the 2016/17 academic year
Get to know the wonderful people that form our expert team at BAM Student Marketing as we discover a day in the life of Ian Pain
Now is a key planning stage for brands who are plotting how to spend their marketing budget, so do not miss the chance to be a part of their plan
Southampton Students’ Union are the latest to join our Media Partnership portfolio. We're delighted to partner such a key student organisation
With thousands of students on campus each day, retail space is fast becoming hot property for brands looking to expand into the student market
The YMS 2016 played host to 1000 delegates, 120 speakers and 43 exhibitors, with lots of insight into the motivations of young people
Getting anyone to talk about your brand on social media channels, let alone the intrepid student, is no easy feat, so here's our advice
We’re proud to have reached the finals of the UK’s largest regional business awards – the Gloucestershire Echo & Citizen Business Awards
With 71% of 16-24 year olds needing to be around mobile phones at all times, the idea that mobile is a crucial marketing tool isn't surprising
We are proud to announce that BAM Student Marketing have acquired rare Exclusive Partnership opportunities with Campus Living Villages
Brands are looking for new, creative ways to promote their products and reach out to their target audiences, like student brand ambassadors
BAM are working with commercial property giants Land Securities, to offer brands a platform to connect with 70,000 students
89% of 16-24 students think more highly of a brand if it offers student discounts, so here are five tips for marketers to bear in mind
Students aged 18-24 contribute around £20 billion to the UK economy, suggesting the student market is not one to be ignored
BAM are proud to announce that we have been shortlisted by the Chartered Institute of Marketing in its annual Excellence Awards
BAM have worked with some of the UK’s biggest brands, helping them connect with students, build relationships and ultimately drive sales
In 2015 students seem to be challenging brands even more with their high expectations, so we asked a group of students what they look for
We asked students ‘what Christmas advertising tips would you give brands in 2014 and here is what they told us
You might say Coca-Cola, John Lewis or even Irn Bru are the greatest Christmas adverts of all time. But what do the 2014/15 student generation think?
Nov 04, 2019
Oct 16, 2019
Sep 26, 2019
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