15Sep
By: BAM Marketing Team On: September 15, 2017 In: Blog Comments: 0

Influencer marketing may seem like a relatively new concept to many, however there is evidence that dates this approach back as early as the 1920’s. When The American Tobacco company […]

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09Aug
By: Lois Gower On: August 09, 2017 In: Blog Comments: 0

When the subject of millennials is brought up, many other generations give out a slight sigh, as they identify millennials as both benevolent and egocentric. Therefore […]

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01Aug
By: BAM Marketing Team On: August 01, 2017 In: Blog Comments: 0

You have spent weeks or probably months, planning, plotting devising and formulating your next experiential campaign, making sure it ticks every box to stimulate your target audience […]

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05Jul
By: BAM Marketing Team On: July 05, 2017 In: Blog Comments: 0

Student Marketing, a niche boutique market in its own right, understood fully by few and overlooked by many. Brands that spend time to understand how important students are, how they can become lifelong customers and how they have […]

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26Jun
By: Lois Gower On: June 26, 2017 In: Blog Comments: 0

You gotta get ‘em while they’re young! Millennials are loyal, social and they like to talk, which means they can also be your best brand ambassadors! Consider the divisive forces of brands [...]

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18Jun
By: Ian Pain On: June 18, 2017 In: Blog Comments: 0

I still have to pinch myself that over the last 12 months we have been working hand in hand with Burger King in Kazakhstan. When we were first contacted by them we weren’t sure if the inquiry was […]

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18Jun
By: Kirsty Pritchard On: June 18, 2017 In: Blog Comments: 0

Students are an ever evolving segment of youth, they are more career orientated, they have more interest in life experiences such as travel, they are more savvy and are more […]

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31May
By: BAM Marketing Team On: May 31, 2017 In: Blog Comments: 0

A landmark partnership has been agreed between one of the UK’s most innovative student media owners and the largest student marketing agency. The University of Portsmouth Students [...]

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17May
By: BAM Marketing Team On: May 17, 2017 In: Blog Comments: 0

How is Brexit affecting the university market? The vote to leave the European Union has had a huge effect on the UK university sector. Not only will it have an impact on the attitudes of international students and […]

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15May
By: Emily Mullis On: May 15, 2017 In: Blog Comments: 0

Brand communities have been around pretty much ever since the internet existed, and with the world we live in becoming increasingly globalised, with constantly blurring boundaries, we should surely be more connected than […]

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04May
By: BAM Marketing Team On: May 04, 2017 In: Blog Comments: 0

What is it and who are influencers? Influencer marketing is a way of targeting a specific audience by working with the people that they love and admire. It’s much like having a celebrity […]

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06Apr
By: Emma Lawrence On: April 06, 2017 In: Blog Comments: 0

Educated, tech-savvy and information hungry are a few ways of describing the most powerful generation. Who am I referring too? Millennials of course. This ambitious group of […]

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04Apr
By: BAM Marketing Team On: April 04, 2017 In: Blog Comments: 0

Modern day students are extremely savvy when it comes to brands and their marketing campaigns. The can tell fake-ness or when they’re being talked down to from a mile off, so […]

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31Mar
By: BAM Marketing Team On: March 31, 2017 In: Blog Comments: 0

Just when we thought the Youth Marketing Strategy (YMS) couldn’t get any better, they simply knocked it out of the park again this year. Held in the quirky industrial Old Truman Brewery, London, delegates were spoilt with over [...]

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27Mar
By: Sharni Bestford On: March 27, 2017 In: Blog Comments: 0

One of the most enjoyable things about working as an Account Manager at BAM is being able to work closely with clients and share their journey with them. I have been very fortunate to [...]

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03Mar
By: Ben Bestford On: March 03, 2017 In: Blog Comments: 0

For many years now, brands have always asked us the question - are Freshers Fairs worth attending? Here at BAM, we find that some of the large brands dip in and out of fairs but when they dip out, they really do see a negative effect. But why [...]

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03Mar
By: BAM Marketing Team On: March 03, 2017 In: Blog Comments: 0

It’s that time of the year again which we all know too well if you work in youth marketing – YMS 2017, also known as the Youth Marketing [...]

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20Feb
By: BAM Marketing Team On: February 20, 2017 In: Blog Comments: 0

In an age where there are so many options and choices available to students making the right decision can be a hard one. So what do we rely on? A source stated that a staggering 92% [...]

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07Feb
By: Emily Mullis On: February 07, 2017 In: Blog Comments: 0

As you probably already know, word-of-mouth is one of the most valuable, and respectable forms of marketing. According to Nielsen, It’s proven that 92% of consumers believe recommendations from friends and family. After all, potential [...]

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02Feb
By: BAM Marketing Team On: February 02, 2017 In: Blog Comments: 0

Students these days are hugely diverse. Not only are they super savvy consumers, they are concerned with the world around them and constantly question the validity of what [...]

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16Jan
By: BAM Marketing Team On: January 16, 2017 In: Blog Comments: 0

BAM have joined forces with Voxburner to be part of the 7th annual Youth Marketing Strategy event (YMS). So put the 21st – 22nd March in your diary for the biggest festival of youth marketing in Europe, bringing […]

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13Jan
By: BAM Marketing Team On: January 13, 2017 In: Blog Comments: 0

University has become a solid right of passage for most young adults in the UK, with the number of undergraduates increasing year on year. However, while it can enrich lives bringing forth a [...]

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04Jan
By: BAM Marketing Team On: January 04, 2017 In: Blog Comments: 0

Wow, well it’s safe to say that 2016 has just flown by. Us marketers are looking to 2017 and what this may hold for our upcoming campaigns […]

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03Jan
By: BAM Marketing Team On: January 03, 2017 In: Blog Comments: 0

We all know by now that video is an important asset to include in your campaigns. In fact, it’s predicted that video will represent 80% of web traffic by 2019 (Moz). Including video […]

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08Nov
By: BAM Marketing Team On: November 08, 2016 In: Blog Comments: 0

This year BAM toured 20 Freshers Fairs across the UK from Scotland to the South coast, surveying thousands of students and hundreds of stallholders to compile the most detailed research forming our […]

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03Nov
By: BAM Marketing Team On: November 03, 2016 In: Blog Comments: 0

Millennials are always under the watchful eye of brands these days. Set to become the most influential spending power in the coming years, their opinion, and interest, is very [...]

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31Oct
By: BAM Marketing Team On: October 31, 2016 In: Blog Comments: 0

About the award Our new award for this year’s freshers’ king or queen award has been put in place to acknowledge an Event Manager that has shown the following exceptional qualities [...]

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25Oct
By: BAM Marketing Team On: October 25, 2016 In: Blog Comments: 0

We’re in full flow of the academic year; Fresher’s is a distant memory (•tear•) and students are now getting geared up for the Christmas break, so how do brands engage this crowd while [...]

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21Oct
By: BAM Marketing Team On: October 21, 2016 In: Blog Comments: 0

The millennial market can seem a tricky one to crack to outsiders, with many brands failing to really connect with their desired consumers because they haven’t done their [...]

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19Oct
By: BAM Marketing Team On: October 19, 2016 In: Blog Comments: 0

Name and job title Emma Lawrence - Account Sales Executive How long have you worked at BAM? I have been here for just under 5 months now Take us through a typical day I spend [...]

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04Oct
By: BAM Marketing Team On: October 04, 2016 In: Blog Comments: 0

The millennial age group have grown up in a time of rapid change where there have been huge advancements in technology, and a new way of connecting and communicating brought [...]

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04Oct
By: BAM Marketing Team On: October 04, 2016 In: Blog Comments: 0

A lot of students finish university ready and eager to start their transition into the working world. If your company wants to attract top millennials, you must capture their attention on the platforms [...]

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03Oct
By: BAM Marketing Team On: October 03, 2016 In: Blog Comments: 0

Attracting students during Fresher’s Week is important if you want to crack the student market, but it’s also important not to forget them throughout the entire year if you want to […]

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08Sep
By: BAM Marketing Team On: September 08, 2016 In: Blog Comments: 0

Name and job title Kirsty Pritchard – Assistant Director How long have you worked at BAM? 4 and a half years Take us through a typical day There is no typical day! From day to day, week to week, […]

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31Aug
By: BAM Marketing Team On: August 31, 2016 In: Blog Comments: 0

Generation Z Although Millennials won’t want to admit it, they aren’t the big thing anymore, Generation Z is where it’s at now. With the oldest people in this generation graduating university this autumn, employers need to be ready […]

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12Aug
By: BAM Marketing Team On: August 12, 2016 In: Blog Comments: 0

It’s that time of year where students begin to make the huge adjustment from being students, to stepping forward into the wide world as graduates. This change can be terrifying for many; as soon as they lose the student […]

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03Aug
By: BAM Marketing Team On: August 03, 2016 In: Blog Comments: 0

Name and job title Sharni Summers - Account Executive How long have you worked at BAM? I have worked at BAM for 3 years and 4 months now. Take us through a typical day First things first, tea round! I always tend to [...]

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20Jul
By: BAM Marketing Team On: July 20, 2016 In: Blog Comments: 0

Being able to schedule posts on social media really is amazing, no longer do we have to set reminders to post certain content at a certain time. You can bulk post directly on Facebook or use Hootsuite for twitter! Great [...]

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19Jul
By: BAM Marketing Team On: July 19, 2016 In: Blog Comments: 0

Name and job title Mark Hodge -Business Development Manager How long have you worked at BAM? I’ve been here for 5 years. Take us through a typical day My main role is being that point of contact for […]

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01Jul
By: BAM Marketing Team On: July 01, 2016 In: Blog Comments: 0

Successful brand awareness is more than simply brand name recognition. It means that consumers know what you do on a more intimate level. For example, when you hear the brand name ‘AirBnB’, you probably think of more than […]

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27Jun
By: BAM Marketing Team On: June 27, 2016 In: Blog Comments: 0

It can often be difficult to pin down the exact dates most relevant to the student population, with each search providing a different result. So we have strived to provide you with an array of essential dates and […]

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22Jun
By: BAM Marketing Team On: June 22, 2016 In: Blog Comments: 0

Under the WikiHow article titled “How to Be Cool” it stresses that being yourself is important, simply copying the trend is not enough. We at BAM, are all for being hip when communicating with the youth, but it […]

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15Jun
By: BAM Marketing Team On: June 15, 2016 In: Blog Comments: 0

During the summer, the student population can breathe an (albeit short) sigh of relief as they can return to binge watching Netflix, no deadlines and no responsibilities. A huge 73% of students live away at university and will […]

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03Jun
By: BAM Marketing Team On: June 03, 2016 In: Blog Comments: 0

Name and job title Chantelle Wise - Staffing Manager How long have you worked at BAM? 14 months Take us through a typical day Depending on if we have a live campaign that day it can involve dealing with promotional staff queries [...]

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26May
By: BAM Marketing Team On: May 26, 2016 In: Blog Comments: 0

There’s a lot of focus on millennials in the world of marketing at the moment, and for good reason. They make up the largest demographic in the UK and come with huge spending power, which opens up countless opportunities for brands [...]

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23May
By: BAM Marketing Team On: May 23, 2016 In: Blog Comments: 0

If your brand is looking to target students there’s one event you instantly think of to get your brand seen. The event which students flock to in the hope of freebies, yep, the Fresher’s Fair! It’s your main port of call when your brand [...]

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18May
By: BAM Marketing Team On: May 18, 2016 In: Blog Comments: 0

For the first time in a number of years, millennials represent the largest demographic of the UK population. This presents a huge opportunity for brands as they will make up the largest proportion of the consumer and employee […]

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13May
By: BAM Marketing Team On: May 13, 2016 In: Blog Comments: 0

Name and job title  – Emily Mullis – Media Partnership Account Sales Executive How long have you worked at BAM? – I’ve worked at BAM for a year now Take us through a typical day My main responsibility is to […]

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28Apr
By: BAM Marketing Team On: April 28, 2016 In: Blog Comments: 0

Name and job title – Ben Bestford – Head of Media Relations How long have you worked at BAM? – 3 years Take us through a typical day My main responsibility is to head up the Media Partnership division. This means that […]

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28Apr
By: BAM Marketing Team On: April 28, 2016 In: Blog Comments: 0

We all make assumptions. For example, we assume on a daily basis that spring will finally kick in soon, well, that’s more wishful thinking! But trust us when we say it’s easy to fall in the ‘assumption’ trap when it comes to planning student marketing campaigns

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28Apr
By: BAM Marketing Team On: April 28, 2016 In: Blog Comments: 0

As we get closer to the end of the academic year, there’s only one thing that springs to students’ minds when thinking about returning/starting university…Fresher’s Week! Yes, it is looming, and it will come round quicker than expected […]

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27Apr
By: BAM Marketing Team On: April 27, 2016 In: Blog Comments: 0

At BAM we are always looking for new ways we can help make the world a better place from our continuous work on raising money and volunteering for our local charity Building Circles and participating in charitable events […]

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07Apr
By: BAM Marketing Team On: April 07, 2016 In: Blog Comments: 0

To create an engaging youth marketing campaign, brands must first get to grips with what students are all about. This was a hot topic at the YMS16 conference this year, with David Cook, Account Manager at BAM, leading […]

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07Apr
By: BAM Marketing Team On: April 07, 2016 In: Blog Comments: 0

Last month - yes it’s almost a whole month ago we were all loving life at YMS16, how time flies - our very own Ian Pain lead a cracking panel talk with some other pretty important industry peeps about best practice when executing

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07Apr
By: BAM Marketing Team On: April 07, 2016 In: Blog Comments: 0

BAM are pleased to reveal that we have purchased the media rights to the University of Exeter Students’ Guild solus email media channel for the 2016/17 academic year. In this exciting new development we can exclusively sell solus […]

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31Mar
By: BAM Marketing Team On: March 31, 2016 In: Blog Comments: 0

As well as contributing to the day to day running of BAM as a business, my main remit is looking after our larger clients. Typically with these clients we are working end to end with them from concept development to delivery...

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30Mar
By: BAM Marketing Team On: March 30, 2016 In: Blog Comments: 0

So it’s that time of year where Freshers is fast approaching for 2016. As we prepare ourselves for the madness that surrounds the season we really need your help to make sure we have all the Freshers details […]

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30Mar
By: BAM Marketing Team On: March 30, 2016 In: Blog Comments: 0

The University of Southampton Students’ Union are the latest to join our booming Media Partnership portfolio. We are delighted to have partnered with such a key student organisation in the UK. With a diverse range of over 23,000 […]

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30Mar
By: BAM Marketing Team On: March 30, 2016 In: Blog Comments: 0

With thousands of students on campus each day, retail space is fast becoming hot property for leading brands looking to expand into the student market across the UK. BAM have numerous brands, including Greggs, Doddle and West Cornwall […]

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29Mar
By: BAM Marketing Team On: March 29, 2016 In: Blog Comments: 0

Pretty much the whole team at BAM attended this year’s YMS conference, held by Voxburner, and we can safely say that the 2016 event smashed it out the park. The Youth Marketing Strategy 2016 played host to 1000 delegates, 120 speakers

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