the biggest arena for engaging with students
this is freshers’ fairs
engage with youth at a poignant time
Freshers Fairs are the pinnacle time of year for any brand with the youth market as a key demographic in their marketing strategy.
Our research has shown that students attend Freshers Fairs to find out more about their new city or environment, experience new brands, products and services and at this moment in time are extremely open to new ideas. They are making purchasing choices for the first time in their lives and so this is a prime opportunity for brands to connect and engage with youth.