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the biggest arena for engaging with students

this is freshers’ fairs

engage with youth at a poignant time

Freshers Fairs are the pinnacle time of year for any brand with the youth market as a key demographic in their marketing strategy. 

Our research has shown that students attend Freshers Fairs to find out more about their new city or environment, experience new brands, products and services and at this moment in time are extremely open to new ideas. They are making purchasing choices for the first time in their lives and so this is a prime opportunity for brands to connect and engage with youth.

freshers fairs are a crowded place, full to the brim of brands vying for attention, so it is pivotal for brands to stand out from the crowd and create a lasting impression. Brand activations must be original, fun and engaging to break through the noise 

brands should not forget the all-important freebies. Our research has shown that a massive 67% attended  freshers fairs simply for the freebies alone