10 Mind-Blowing Tips to Boost Your Brand on Campus: Uncovering the TikTok Success Story.
Attention, universities and marketers! Are you ready to take your brand to the next level and learn how to create a viral sensation on campus? Then buckle up because we’re about to unveil the secrets of the TikTok campaign that changed the game for advertising to UK students.
In 2018, TikTok approached BAM to launch an experiential student campaign across key London universities. The results? A massive increase in brand awareness and user acquisition. Discover the top 10 tips and insights from this revolutionary campaign to skyrocket your brand’s popularity among UK students.
- Focus on Artistic and Performance-based Courses: Students in these courses will likely be more inclined towards creative and social platforms like TikTok. By targeting this demographic, you can tap into their interests and make your campaign more effective.
- Conduct Pre-event Surveys: Gathering data and insights beforehand can help you tailor your campaign to the preferences of your target audience, ensuring maximum engagement and success.
- Leverage Influencers: BAM sourced the best BNOCs (Big Names On Campus) from each university to promote the upcoming experiential days. Collaborate with campus influencers to amplify your brand message and reach a wider audience.
- Create Experiential Events: TikTok executed exciting experiential events across the city, varying at each event, from candyfloss machines to giant iTabs, photo booths, and DJs. This created buzz and encouraged students to engage with the brand.
- Encourage Real-time Content Creation: Use interactive tools, like the giant iTabs in TikTok’s campaign, to enable students to try your product or service and create content they can share on social media, boosting your brand’s visibility.
- Amplify the Atmosphere: A DJ booth can be a game-changer, attracting crowds and creating an energetic vibe. Combine music with interactive elements to create memorable experiences and encourage students to engage with your brand.
- Integrate Digital Media: BAM facilitated additional staffing and digital media in cohesion with onsite activations, creating a seamless and consistent brand message across all channels.
- Utilise Push Notifications: The TikTok campaign saw a 78% open rate from on-site event push notifications. Use targeted push notifications to engage your audience and drive sign-ups.
- Conduct Post-campaign Surveys: Gather feedback from your target audience to analyse the effectiveness of your campaign and make data-driven decisions for future marketing efforts.
- Capitalise on Word-of-mouth Recommendations: TikTok’s campaign saw the number of students who use the app increase from 4.7% to 13.9%. Encourage students to spread the word about your brand, creating a viral effect that boosts your reach and brand awareness.
The TikTok campaign’s success story shows that with the right strategy, creativity, and data-driven approach, you, too, can make your brand go viral in the UK university market. Implement these ten mind-blowing tips to revolutionise your brand’s presence on campus and achieve phenomenal results!