The B2C Marketing & Advertising Expo is a leading, interactive and engaging exhibition and conference specifically designed to showcase the very latest and ingenious developments within consumer marketing and its future trends.
In it’s 8th year, the Youth Marketing Strategy (YMS) returned to deliver the world’s largest youth marketing festival. In the heart of youth culture at The Old Truman Brewery, Brick Lane, delegates were spoilt with two days of cutting edge
By now it’s likely that you’ve heard about the Facebook data privacy scandal. You may even be considering permanently deleting the platform, but how does this leak actually affect you, and what does it mean long term to the everyday
You may be thinking that targeting students is only for big brands and high-street names, but you couldn’t be more wrong. Regardless of your size, structure or your brands longevity, if you have a product that you believe will appeal
As a Sales Executive within the Media Partnership department, I have the opportunity to work with a variety of clients day to day. These clients range from the local church in the city, to the local Nandos. Each client ultimately has the same
You can mimic a result but not the creativity. As technology continues to progress and its developments surpass our expectations year on year, it is becoming abundantly clear that creativity really is key. 20 years ago the idea
If you’re reading this it’s likely that you’ve realised branding is one of the most important aspects of any business, regardless of its size or product offering. Businesses large or small, selling business to business or business to consumer
In August 2017, BAM were briefed by global news outlet, The New York Times to implement a strategic Brand Ambassador programme on campus to introduce UK students to the brand. We worked to the following objectives
2017 was a year of trials and tribulations for the UK student population, from budgeting to brexit and blowouts to back to basics, we’ve identified the key changes of the previous year that are starting to shape the behaviour of UK’s future workforce.
After a successful working partnership during the 2015/16 academic year, Fresh Student Living; one of the UK’s leading student accommodation providers; and their partner agency The Media People, approached BAM for assistance
As we come to the end of the second week of 2018 it’s time to reflect on the the trials and tribulations of the Social Media world over the past 12 months. From the mainstream movements to the trailblazing turning points, we have
In 2017 Utilita approached BAM for our advice, help and guidance in their bid to target the student market and raise their brand awareness. Utilita are a leading provider of Pay As You Go energy and with their competitive
Not only sharing a great choice in brand name, Bam Life offer all natural milk drinks that are made with real whole milk in flavours of honey, banana or cocoa. A great product that students will love. Being fairly new into the market
The UK’s favourite asian-inspired restaurant Wagamama, came to BAM seeking our knowledge and experience to execute a nation-wide freshers tour throughout September and October 2017. We took the campaign to 72 Freshers’
One of the greatest things about being an Account Manager at BAM is being able to work with a diverse range of clients. This year at Freshers 2017 I was lucky enough to work with a company called Bam Life who offer all natural milk drinks
When you think of the typical student it’s likely that the first things that come to mind aren’t that positive. A bit of a slob living in dirty and cheap student digs, sleeping in all day after drinking all night, and always broke or on a tight budget.
aparto student are a new student housing group, with residences currently in the UK and Ireland. Their focus is on the student experience, providing student homes not student rooms, to build a real sense of community. They approached BAM
The millennial generation are more environmentally and socially invested than any generation before them. This powerhouse generation that often influence others are now using this to challenge companies to meet their needs and desires
We are now in November. For those of you who were involved with the Freshers marketing season, it will feel like a distant memory as the run in for Christmas dawns on us. For someone that has been involved in the student marketing sphere
Sub-branding is defined as “the process of creating a secondary brand within a main brand” (Stafford,2014), with the overall intention of helping differentiate a product line to a desired target, or as an opportunity to reach a new audience
When it comes to Social Media usage among young adults, the landscape is ever-changing, however one thing is clear, Social Media in all its forms has quickly become an integral part of student life. Students are social by nature