There is a fantastic new brand that BAM are excited to be working with in 2019; Honest Crust, who came to us at the beginning of the year, entrusting BAM to run their first ever on-campus sampling/experiential tour!
At BAM we offer brands the option of full-service youth marketing campaigns from concept creation through to campaign evaluation, and everything in-between. However some brands already have their concept and creation
It’s 2019 and it seems like every business, product, and idea imaginable already exists. But 50 years ago people thought the same and look how far we’ve come. We’ll start by saying you don’t have to be 100% different from everything around
When you checked your Instagram recently you may have noticed something a little off and in some cases, a lot off. The eagle-eyed platform users among you may have clocked that some of your favourite Insta bloggers and vloggers have had a
TikTok are the latest addition to BAM’s growing portfolio of international brands. Last year TikTok entrusted us to bring an end to their year in style, with an engaging, energising and inspiring student campaign across London. We love getting
Just when a business thinks they know their audience, new technologies, new behaviours and even new audiences appear that shake the market once again. At BAM knowing students is our bread and butter and we’ve got 20 years of experience
Whether you were late to the party for this years Freshers or you simply want more time on campus in front of students, Refreshers is the perfect time to communicate with the student market. The motto of ‘a student isn’t just for Freshers’
For those who follow BAM’s adventures you will be well aware that we are frequent visitors to the land of Kazakhstan, working with our friends at Burger King helping them to crack an untouched student market.
StudentUniverse have long been targeting the student market, spreading awareness of their brand and offering. With a chance to win amazing return tickets to destinations across the globe, students simply loved the brand
Each year our busy Freshers season sees our team rack up a huge amount of miles on the road but this year we cranked it up a notch with a quick trip to the Big Apple to present at this years YMS NYC event. BAM are long standing contributors to the YMS
After over 20 years of helping brands connect with students, there is still one area in which we still see the same mistakes being made… Language. Everything from your responses on Social Media, to your choice of words
This month BAM Student Marketing celebrates its 20th year in business. As we enter this massive milestone, we thought we would take a stroll down memory lane to appreciate how far we have come, how much we have grown
Skyrocketing since it first made its mark, Influencer marketing is now common place for the Millennial generation and beyond. Born from a mix of the transforming digital landscape and a growing shift in purchasing behaviour, over the years
At first glance, the idea of re branding your business or brand may seem like nothing but a fun, new and exciting thought. However, if you’ve ever done it before you already know that designing logos, picking colour themes and customising fonts
If you are not visible, how do you expect to be seen? A question I asked myself not too long ago. After 20 years working in this niche demographic of youth marketing, I realised we were not sharing our invaluable knowledge, experience and expertise.
With Freshers just around the corner, global and local businesses alike are trying to get a slice of this lucrative time of year to market to students. As our research has shown, students love a freebie and some will attend the fairs simply to get
We previously wrote a blog on how to attract millennial’s to your restaurant, here we delve a bit deeper into how you can make your business soar, simply by making it ‘Instagrammable’. Social media is more visual than ever and it’s evident
With over 600,000 startups launching in the UK last year, each will take a leap of faith when it comes to marketing. It’s all about the gamble and as any startup will know, it is a gamble that may or not pay off. The key is to fully plan and executive
Wilko are a perfect example of how adopting a consistent and coherent approach to marketing to students delivers great results. They understand perfectly what students value about Wilko and that has allowed
We may only just be on the cusp of summer, but Freshers planning is well under way at BAM HQ with many brands already booking their campaigns at Freshers Fairs up and down the UK. So in these pivotal planning stages
Building brand love within industries such as finance, healthcare and insurance can sometimes be a challenge, however, we are here to explain how these traditionally ‘unsexy’ brands have successfully built brand love in the youth market