Building brand love in an "unsexy" industry can be a challenge, so we're here to explain exactly what brands need to do in order to become "sexy".

Understanding social media and all its complexities can be a challenge, particularly when the landscape continues to move at such a rapid pace.

Games are not a last minute ploy to help brands stand out from a crowd, games are in fact synonymous with the student lifestyle.

BAM Student Marketing were proud to be Key Sponsors at the YMS 2018 - the world’s largest youth marketing festival. Here are the highlights

Check out our highlights from the B2C Marketing and Advertising Expo, where Ben Bestford took the mic to share his expertise

You've probably heard about the Facebook data privacy scandal, but how does this leak actually affect you?

You may be thinking that targeting students is only for big brands and high-street names, but you couldn’t be more wrong

Creativity and innovation are critical to any business if it aims to thrive in our ever changing world, stay ahead of trends and look to the future

Every client has the same goal in mind; how do they reach out and advertise to students? We build bespoke packages to achieve their objectives

Branding is one of the most important aspects of any business, so what are the three key elements of a branding strategy that you need to nail?

What do students want from brands in 2018? Are student behaviours changing? We reveal the facts you should know before they target students

Social Media is imperative in any youth marketing campaign, so we take a look at how social media evolved in 2017