Check out the latest instalment of our journey with Burger King as we help them to crack what is an untouched student market.

Find out what happened when Tim and Ian travelled to the Big Apple to present at this years YMS NYC event.

We reveal how you can use words effectively to reseonate with the student market whilst accurately reflecting your brand or business.

This month BAM Student Marketing turns 20. As we enter this massive milestone, we thought we would take a stroll down memory lane

Skyrocketing since it first made its mark, Influencer marketing is now common place for the Millennial generation and beyond.

If you want to re brand successfully you have to do more than a logo revamp. Re branding needs to start from within

Team BAM flew out to the DAM to support the amazing conference that is Savage Marketing, here we reveal all the insights from the event

With Freshers just around the corner, global and local businesses alike are trying to get a slice of this lucrative time of year to market to students.

Social media is more visual than ever and it’s evident that Instagram has created a new influx of social media savvy consumers.

Your initial campaign can shape the future success of the business and so it is pivotal to get the message right to attract your first consumers!

With brands already booking space at Freshers Fairs up and down the UK, we have compiled 7 top tips to ensure you have a successful campaign.

Building brand love in an "unsexy" industry can be a challenge, so we're here to explain exactly what brands need to do in order to become "sexy".