Despite being born in an era dominated by deals, discounts and displays, the mobile native youth of today are yet to fully embrace the world of loyalty schemes and programmes according to a report from Kobie Marketing.
In an age of continuous product development, brand saturation and a ‘new and now’ culture, it is becoming increasingly hard for brands to achieve longevity and survive, let alone thrive, however with over 166 years
Developing a marketing strategy is vital for any business, with those specifically targeting youth being no exception. Without a strong Youth Marketing Strategy, all efforts to attract the lucrative youth consumer are likely to fall short
Coming to BAM seeking our expertise and connections in the market to identify and secure the very best university locations across the UK, Clarins have become another prime example of how utilising BAM’s services for just one element
Coming to BAM seeking our connections in the student market to identify and secure the best university locations across the UK, National Express have become another great example of how utilising a selection of BAM’s services to complete elements
After over 20 years working in the niche demographic of youth marketing, BAM has taken its invaluable knowledge, experience and expertise to the four corners of the globe, working in America, Europe, and Asia, spreading our passion
Just as fashion trends are always changing, so are the opinions held on the industry by the youth market. As a brand or business in what can often seem like an overly saturated market, understanding youth consumers motivations to buy
Experiential marketing is broadly defined as “an advertising strategy that focuses on helping consumers experience a brand”, but at BAM we like to take this one step further, striving to make our experiential marketing campaigns
At BAM we love to work with brands that also see the incredible value of harnessing the power of the student market, but we love it just as much when brands come to us for help with campaigns outside of Freshers! Just Eat approached BAM
Broadly defined as “any marketing effort directed towards young people” (Marketing-Schools, 2017), the term ‘youth marketing’ is then typically broken down further, into smaller segmented groups primarily based on age.
Youth market research should never be underestimated. Many businesses, whether new or well established, enjoy longevity by ensuring they keep in touch with their target market through regular market research.
An award-winning plant-powered drinks brand, Plenish is on a mission to fuel a healthier world, with everything they do being driven by the belief that people are at their best when they are running on plenty, with that being the same for the earth
After a successful 2018 Freshers Campaign, Milkround returned to BAM for our help to engage with students and reinforce their brand message. Our brief was to create a unique on-campus experience during the second term of university
For the youth of today, it is all about experiences. Traditional marketing routes and channels simply do not have the desired effect on this generation, they have almost become immune to it. Brands wanting to capture this lucrative
A PR scandal, a full-blown undercover investigation or something as simple as a badly timed tweet, in today’s world can spread like wildfire and damage a brand beyond belief. Building brand love, a solid reputation and a loyal base of consumers
In a competitive market, it is imperative for brands who are looking to target youth for the first time, to take the time to truly understand their audience, to ensure their offering is right for the market and to understand their own brand positioning
BAM were approached by Transpennine to support with the promotion of their new Smart card service designed to give their traditional Season Ticket a 2019 makeover, replacing the old paper tickets with new plastic Smart Cards!
Continuing to build their presence at Freshers Fairs up and down the country, Wilko returned to BAM for the 3rd year running for 2018, attending a total of 35 fairs, which is an increase of 8 locations compared with their 2017 Freshers tour.
Freshers is a pinnacle time in the student calendar. Brand’s have a fantastic opportunity to connect with students on mass at a time when they are most open and accepting of new products and services. With this in mind, it comes as
Aside from Freshers’ Fairs, Student Shopping nights are one of the biggest events in the student calendar. These exclusive student events present amazing opportunities for brands to get up close and personal with students on mass
We absolutely love getting our hands on new clients, helping them to get the most out of the lucrative market based our on knowledge, experience and expertise. This year we were delighted to welcome Paperchase to our growing portfolio.