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Modern day students are extremely savvy when it comes to brands and their marketing campaigns. The can tell fake-ness or when they’re being talked down to from a mile off, so […]

Just when we thought the Youth Marketing Strategy (YMS) couldn’t get any better, they simply knocked it out of the park again this year. Held in the quirky industrial Old Truman Brewery, London, delegates were spoilt with over [...]

One of the most enjoyable things about working as an Account Manager at BAM is being able to work closely with clients and share their journey with them. I have been very fortunate to [...]

For many years now, brands have always asked us the question - are Freshers Fairs worth attending? Here at BAM, we find that some of the large brands dip in and out of fairs but when they dip out, they really do see a negative effect. But why [...]

It’s that time of the year again which we all know too well if you work in youth marketing – YMS 2017, also known as the Youth Marketing [...]

In an age where there are so many options and choices available to students making the right decision can be a hard one. So what do we rely on? A source stated that a staggering 92% [...]

As you probably already know, word-of-mouth is one of the most valuable, and respectable forms of marketing. According to Nielsen, It’s proven that 92% of consumers believe recommendations from friends and family. After all, potential [...]

Students these days are hugely diverse. Not only are they super savvy consumers, they are concerned with the world around them and constantly question the validity of what [...]

BAM have joined forces with Voxburner to be part of the 7th annual Youth Marketing Strategy event (YMS). So put the 21st – 22nd March in your diary for the biggest festival of youth marketing in Europe, bringing […]

University has become a solid right of passage for most young adults in the UK, with the number of undergraduates increasing year on year. However, while it can enrich lives bringing forth a [...]

Wow, well it’s safe to say that 2016 has just flown by. Us marketers are looking to 2017 and what this may hold for our upcoming campaigns […]

We all know by now that video is an important asset to include in your campaigns. In fact, it’s predicted that video will represent 80% of web traffic by 2019 (Moz). Including video […]