At BAM we love to work with brands that also see the incredible value of harnessing the power of the student market, but we love it just as much when brands come to us for help with campaigns outside of Freshers! Just Eat approached BAM
Broadly defined as “any marketing effort directed towards young people” (Marketing-Schools, 2017), the term ‘youth marketing’ is then typically broken down further, into smaller segmented groups primarily based on age.
Youth market research should never be underestimated. Many businesses, whether new or well established, enjoy longevity by ensuring they keep in touch with their target market through regular market research.
An award-winning plant-powered drinks brand, Plenish is on a mission to fuel a healthier world, with everything they do being driven by the belief that people are at their best when they are running on plenty, with that being the same for the earth
After a successful 2018 Freshers Campaign, Milkround returned to BAM for our help to engage with students and reinforce their brand message. Our brief was to create a unique on-campus experience during the second term of university
For the youth of today, it is all about experiences. Traditional marketing routes and channels simply do not have the desired effect on this generation, they have almost become immune to it. Brands wanting to capture this lucrative
A PR scandal, a full-blown undercover investigation or something as simple as a badly timed tweet, in today’s world can spread like wildfire and damage a brand beyond belief. Building brand love, a solid reputation and a loyal base of consumers
In a competitive market, it is imperative for brands who are looking to target youth for the first time, to take the time to truly understand their audience, to ensure their offering is right for the market and to understand their own brand positioning
BAM were approached by Transpennine to support with the promotion of their new Smart card service designed to give their traditional Season Ticket a 2019 makeover, replacing the old paper tickets with new plastic Smart Cards!
Continuing to build their presence at Freshers Fairs up and down the country, Wilko returned to BAM for the 3rd year running for 2018, attending a total of 35 fairs, which is an increase of 8 locations compared with their 2017 Freshers tour.
Freshers is a pinnacle time in the student calendar. Brand’s have a fantastic opportunity to connect with students on mass at a time when they are most open and accepting of new products and services. With this in mind, it comes as
Aside from Freshers’ Fairs, Student Shopping nights are one of the biggest events in the student calendar. These exclusive student events present amazing opportunities for brands to get up close and personal with students on mass
We absolutely love getting our hands on new clients, helping them to get the most out of the lucrative market based our on knowledge, experience and expertise. This year we were delighted to welcome Paperchase to our growing portfolio.
There is a fantastic new brand that BAM are excited to be working with in 2019; Honest Crust, who came to us at the beginning of the year, entrusting BAM to run their first ever on-campus sampling/experiential tour!
At BAM we offer brands the option of full-service youth marketing campaigns from concept creation through to campaign evaluation, and everything in-between. However some brands already have their concept and creation
It’s 2019 and it seems like every business, product, and idea imaginable already exists. But 50 years ago people thought the same and look how far we’ve come. We’ll start by saying you don’t have to be 100% different from everything around
When you checked your Instagram recently you may have noticed something a little off and in some cases, a lot off. The eagle-eyed platform users among you may have clocked that some of your favourite Insta bloggers and vloggers have had a
TikTok are the latest addition to BAM’s growing portfolio of international brands. Last year TikTok entrusted us to bring an end to their year in style, with an engaging, energising and inspiring student campaign across London. We love getting
Just when a business thinks they know their audience, new technologies, new behaviours and even new audiences appear that shake the market once again. At BAM knowing students is our bread and butter and we’ve got 20 years of experience
Whether you were late to the party for this years Freshers or you simply want more time on campus in front of students, Refreshers is the perfect time to communicate with the student market. The motto of ‘a student isn’t just for Freshers’
For those who follow BAM’s adventures you will be well aware that we are frequent visitors to the land of Kazakhstan, working with our friends at Burger King helping them to crack an untouched student market.