Each year our busy Freshers season sees our team rack up a huge amount of miles on the road but this year we cranked it up a notch with a quick trip to the Big Apple to present at this years YMS NYC event. BAM are long standing contributors to the YMS
After over 20 years of helping brands connect with students, there is still one area in which we still see the same mistakes being made… Language. Everything from your responses on Social Media, to your choice of words
This month BAM Student Marketing celebrates its 20th year in business. As we enter this massive milestone, we thought we would take a stroll down memory lane to appreciate how far we have come, how much we have grown
Skyrocketing since it first made its mark, Influencer marketing is now common place for the Millennial generation and beyond. Born from a mix of the transforming digital landscape and a growing shift in purchasing behaviour, over the years
At first glance, the idea of re branding your business or brand may seem like nothing but a fun, new and exciting thought. However, if you’ve ever done it before you already know that designing logos, picking colour themes and customising fonts
If you are not visible, how do you expect to be seen? A question I asked myself not too long ago. After 20 years working in this niche demographic of youth marketing, I realised we were not sharing our invaluable knowledge, experience and expertise.
With Freshers just around the corner, global and local businesses alike are trying to get a slice of this lucrative time of year to market to students. As our research has shown, students love a freebie and some will attend the fairs simply to get
We previously wrote a blog on how to attract millennial’s to your restaurant, here we delve a bit deeper into how you can make your business soar, simply by making it ‘Instagrammable’. Social media is more visual than ever and it’s evident
With over 600,000 startups launching in the UK last year, each will take a leap of faith when it comes to marketing. It’s all about the gamble and as any startup will know, it is a gamble that may or not pay off. The key is to fully plan and executive
Wilko are a perfect example of how adopting a consistent and coherent approach to marketing to students delivers great results. They understand perfectly what students value about Wilko and that has allowed