Each year our busy Freshers season sees our team rack up a huge amount of miles on the road but this year we cranked it up a notch with a quick trip to the Big Apple to present at this years YMS NYC event.
BAM are long standing contributors to the YMS series of events. We are regulars at the renowned London based events and over recent years we have been adding a little British flavour to the sister events that take place in Berlin and New York. Once again we were very excited to be back in the Big Apple to share some of our unique insight and experience of the student market.
The two day event was hosted at the super cool Industry City venue in the heart of Brooklyn, providing a unique location and one that we have become accustomed to over recent years. In additions to the awesome venue there were some amazing speakers from some of the biggest youth brands from across the globe including Snapchat, Converse, Coca Cola, EA, Gymshark and ASOS and of course BAM.
Day 1 featured the student stream which provided a great opportunity to understand more about the US student sphere allowing us to recognise not only the similarities but also the differing factors that impact the student market. It provided us great insight and enhanced knowledge that we can inject into our current campaigns, in particular our UK wide Brand Ambassador programme for the New York Times.
Day 2 saw BAM’s Managing Director, Tim Bodenham and Director, Ian Pain present some of the latest research and insight key brand wins in the student space and how brands are achieving success. Tim and Ian shared their experience of building brand love and loyalty drawing on examples from our recent successful campaigns alongside our latest research revealing what students value from the brands they love.
Never one to miss an opportunity to impart wisdom in a cultural exchange, Tim and Ian educated our American friends on what depicts a real Sausage roll, the likes of which none of them had ever seen. There is certainly a gap in the market for a British sausage roll in the US, and on the flip side Tim and Ian were introduced to an amazing game, named Corn Hole. It turns out Tim was pretty good..
Up next the team are off to the Savage Marketing event in Berlin. We are already counting down to our next big adventure. Stay tuned!