Blog

The Guardian Youth Distribution campaign

Short deadlines are meat and drink to the news media, so BAM was unphased when The Guardian asked for help meeting a 3-week turn-around for its key student supplement. The challenge was two-fold: source student-focused

HSBC Youth awareness campaign

HSBC is one of the largest banking and financial services organisations, serving some 51 million customers worldwide. HSBC prides itself as one of the UK’s leading employers of student talent, providing approximately 400 graduate

BAM Agency A person in a blue Lycamobile shirt hands a paper to a smiling student in a white shirt at a crowded indoor event, capturing the student appeal. Other attendees mingle in the background. BAM Agency

Lycamobile Increase Their Student Appeal

Lycamobile is one of the world’s leading international pay-as-you-go mobile brands, serving over 12 million customers across 17 countries and welcoming a new customer every 2 seconds. In the spring of 2014, Lycamobile approached BAM

BAM Agency Cover of Football Manager 2015 video game by Sports Interactive, with the title prominently displayed over a football stadium backdrop. Players in red and white kits are on the field, while a person in a suit is in the foreground with raised fists, embodying victorys thrilling campaign. BAM Agency

Sports Interactive Digital Youth campaign

Sports Interactive is the creative studio behind the well-known Football Manager gaming series. In the summer of 2014, Sports Interactive approached BAM to help strategise and execute a marketing campaign to support the release

BAM Agency A diverse group of people stands in line before the wagamama noodle tour food truck, part of an engaging youth experiential campaign. The truck is parked on a lively street, with everyone eagerly holding cups and bags as they await their turn for some delicious delights. BAM Agency

Wagamama’s Youth Experiential campaign

Competition is rife between restaurants hoping to dominate the student market. Wagamama had made the decision to turn away from the trend of using heavy discounting to attract customers. They were concerned this may put them

BAM Agency People gather around a colorful booth with a spinning wheel titled Lucky Lights, part of a vibrant marketing campaign. The wheel offers options like Choose, Free, and numbers. The scene is lively, with attendees appearing in motion, creating a blurred effect. BAM Agency

Greggs national university marketing campaign

Following a successful trial in 2014 that saw Greggs attend nine Freshers’ Fairs, BAM and Greggs worked together to plan and carry out a nationwide Freshers’ Campaign attending 46 Freshers’ Fairs in 2015. As part of the partnership, BAM

BAM Agency A shiny, gold star-shaped trophy, reminiscent of local awards like the prestigious BAM, sits atop a cylindrical base against a gradient blue background. BAM Agency

Double whammy for BAM at local awards

We’re proud to have reached the finals of the UK’s largest regional business awards – the Gloucestershire Echo and Gloucester Citizen Business Awards 2015. BAM currently holds the title of Best Place to Work and is thrilled to

BAM Agency Four millennials sit on a stone bench, each engrossed in their smartphones. Dressed in casual winter attire with jackets and scarves, they exemplify the seamless integration of mobile marketing into social settings. BAM Agency

Mobile marketing: Targeting millennial’s

With 71% of 16-24 year olds needing to be around mobile phones at ‘all times’, the idea that mobile is a crucial marketing tool for reaching young people is not all that surprising. Marketers can prompt better brand perceptions just by creating

BAM Agency Five colorful mugs and a teal kettle are arranged on a wooden table. Each mug boasts a unique pattern or text, while an advertising agents retro-style plaque is subtly visible in the blurred background beside a chair with towels. BAM Agency

BAM becomes CLV’s advertising agent

We are proud to announce that BAM Student Marketing have acquired rare Exclusive Partnership opportunities with student accommodation provider, Campus Living Villages, providing brands with the unique chance to exclusively connect

BAM Agency A crowded scene with people of various ages and ethnicities closely packed together at a vibrant UK student shopping event. Many engage in conversation or look around, the atmosphere lively with dim, warm lighting, suggesting a bustling BAM social gathering. BAM Agency

BAM wins UK’s student shopping events

Student marketing agency, BAM, are working with commercial property giants, Land Securities, to offer brands a platform to connect with more than 70,000 students. The new partnership will give retailers the opportunity to target students across