Student marketing agency, BAM, are working with commercial property giants, Land Securities, to offer brands a platform to connect with more than 70,000 students.
The new partnership will give retailers the opportunity to target students across the UK through a series of student night shopping events at six of the most popular shopping centres including: St David’s (Cardiff), Trinity Leeds (Leeds), The Galleria (Hatfield), Gunwharf Quays (Portsmouth), Bluewater (Kent) and Buchanan Galleries (Glasgow).
Retailers will have the chance to get up close with students thanks to Land Securities’ strong relationship with the venues. Brands wishing to take advantage of these high student numbered events can find out more information, by downloading our Student Shopping Events Media Pack.
Tim Bodenham, Managing Director at BAM, says: “Previous events have seen in excess of 25,000 students attend St David’s shopping centre in just four hours, so we identified straight away that there is a fantastic opportunity to get retailers working with students.
“We are looking forward to working with Land Securities, bringing our knowledge of the student market to further develop an already established platform of student events at some of the UK’s leading shopping centres.’
BAM has a proven track record of forging lasting relationships with Students’ Unions and universities, and has gained 17 years worth of unique insight into the student market.
To find out more about the opportunities these events brings to student focused brands, please download our Student Shopping Events Media Pack.