We’re in full flow of the academic year; Fresher’s is a distant memory (•tear•) and students are now getting geared up for the Christmas break, so how do brands engage this crowd while fighting to grab their fleeting attention at such a crucial time?
The millennial market can seem a tricky one to crack to outsiders, with many brands failing to really connect with their desired consumers because they haven’t done their research. Making assumptions about your target audience is a common mistake
A lot of students finish university ready and eager to start their transition into the working world. If your company wants to attract top millennials, you must capture their attention on the platforms that they use day to day. Is it a good idea
The millennial age group have grown up in a time of rapid change where there have been huge advancements in technology, and a new way of connecting and communicating brought about thanks to the internet. Now lumbered with
Attracting students during Fresher’s Week is important if you want to crack the student market, but it’s also important not to forget them throughout the entire year if you want to maximise your impact among them. Business lesson 101
Although Millennials won’t want to admit it, they aren’t the big thing anymore, Generation Z is where it’s at now. With the oldest people in this generation graduating university this autumn, employers need to be ready in order to compete for the
It’s that time of year where students begin to make the huge adjustment from being students, to stepping forward into the wide world as graduates. This change can be terrifying for many; as soon as they lose the student title it means
Being able to schedule posts on social media really is amazing, no longer do we have to set reminders to post certain content at a certain time. You can bulk post directly on Facebook or use Hootsuite for twitter! Great. However, reacting to
Successful brand awareness is more than simply brand name recognition. It means that consumers know what you do on a more intimate level. For example, when you hear the brand name ‘AirBnB’, you probably think of more than just the name.
It can often be difficult to pin down the exact dates most relevant to the student population, with each search providing a different result. So we have strived to provide you with an array of essential dates and pivotal times of the year to add