Despite being born in an era dominated by deals, discounts and displays, the mobile native youth of today are yet to fully embrace the world of loyalty schemes and programmes according to a report from Kobie Marketing.
In an age of continuous product development, brand saturation and a ‘new and now’ culture, it is becoming increasingly hard for brands to achieve longevity and survive, let alone thrive, however with over 166 years
Developing a marketing strategy is vital for any business, with those specifically targeting youth being no exception. Without a strong Youth Marketing Strategy, all efforts to attract the lucrative youth consumer are likely to fall short
Coming to BAM seeking our expertise and connections in the market to identify and secure the very best university locations across the UK, Clarins have become another prime example of how utilising BAM’s services for just one element
Coming to BAM seeking our connections in the student market to identify and secure the best university locations across the UK, National Express have become another great example of how utilising a selection of BAM’s services to complete elements
After over 20 years working in the niche demographic of youth marketing, BAM has taken its invaluable knowledge, experience and expertise to the four corners of the globe, working in America, Europe, and Asia, spreading our passion
Just as fashion trends are always changing, so are the opinions held on the industry by the youth market. As a brand or business in what can often seem like an overly saturated market, understanding youth consumers motivations to buy
Experiential marketing is broadly defined as “an advertising strategy that focuses on helping consumers experience a brand”, but at BAM we like to take this one step further, striving to make our experiential marketing campaigns
At BAM we love to work with brands that also see the incredible value of harnessing the power of the student market, but we love it just as much when brands come to us for help with campaigns outside of Freshers! Just Eat approached BAM
Broadly defined as “any marketing effort directed towards young people” (Marketing-Schools, 2017), the term ‘youth marketing’ is then typically broken down further, into smaller segmented groups primarily based on age.