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BAM Agency Illustration of four charming local businesses with colorful striped awnings in red, pink, blue, and green. Set against a city skyline backdrop with buildings, trees, and a streetlight, its an inviting scene that appeals to target students exploring their new neighborhood. BAM Agency

Should local businesses target students?

Educated, tech-savvy and information hungry are a few ways of describing the most powerful generation. Who am I referring too? Millennials of course. This ambitious group of people essentially hold the key to the student market

BAM Agency Illustration of three students using laptops, sitting on a large tablet surrounded by icons like shopping bags, social media messages, and clouds on a blue background. BAM Agency

Get students to listen to you on social media

Modern day students are extremely savvy when it comes to brands and their marketing campaigns. They can tell fake-ness or when they’re being talked down to from a mile off, so perfecting your campaign and your tone-of-voice

BAM Agency Amid a vibrant blur of colors, a person sporting safety goggles carefully drops yellow and blue balls into a clear vertical tube. This dynamic scene could easily be part of a captivating 2017 youth marketing strategy. BAM Agency

Youth Marketing Strategy 2017 blew us away!

Just when we thought the Youth Marketing Strategy (YMS) couldn’t get any better, they simply knocked it out of the park again this year. Held in the quirky industrial Old Truman Brewery, London, delegates were spoilt with over 200 speakers

BAM Agency A group of seven women are sitting at a rectangular table, engrossed in a research project with a laptop and drinks. Light brown and gray walls create a warm backdrop as they discuss insights, some with coffee cups before them, contributing to the lively exchange on the youth market. BAM Agency

SAGE Publishing Youth Market research project

SAGE Publishing required insight and research on student textbook purchasing behaviour. They were looking to understand how to utilise various digital channels and how students interact with learning materials including video

BAM Agency Four people sit on a bridge railing, overlooking a river and cityscape. One holds a phone, possibly checking insights from their BAM Account Management app, while others engage in conversation. The background features buildings and warm lighting, suggesting a sunset or late afternoon. BAM Agency

Insight into BAM Account Management

One of the most enjoyable things about working as an Account Manager at BAM is being able to work closely with clients and share their journey with them. I have been very fortunate to work alongside a travel company StudentUniverse for just over

Deliveroo launch into the University Youth Market

Deliveroo approached BAM to help them develop and execute a nationwide freshers tour at 66 freshers fairs across the UK and Ireland. We were tasked with ensuring that students from Dundee to Exeter had Deliveroo firmly front of mind

BAM Agency A group of people celebrating, wearing hats and sunglasses, with colorful confetti in the air. The image promotes YMS LDN, Europes largest festival of youth marketing, on March 21-22 at The Old Truman Brewery, Brick Lane. BAM Agency

Europe’s largest festival of youth marketing

It’s that time of the year again which we all know too well if you work in youth marketing – YMS 2017, also known as the Youth Marketing Strategy Conference! Now, we’re often regulars at YMS as this is a key calendar date for team BAM

BAM Agency A long line of people eagerly awaits on the sidewalk outside a large, historic white building, hinting at an exciting event. Metal barricades divide the street, and behind them, a columned structure peeks through the trees like something out of a dead-or-alive mystery. BAM Agency

Freshers Fairs – Is the event dead or alive?

For many years now, brands have always asked us the question – are Freshers Fairs worth attending? Here at BAM, we find that some of the large brands dip in and out of fairs but when they dip out, they really do see a negative effect

7 tips to run a Brand Ambassador campaign

In an age where there are so many options and choices available to students making the right decision can be a hard one. So what do we rely on? A source stated that a staggering 92% of consumers would trust their peers over advertising

BAM Agency Comic-style image capturing a womans partially visible face with striking yellow and black hair. A speech bubble asks, Influencer Marketing, The New BIG DEAL for Millennials? against a peach background. BAM Agency

Tips on influencer marketing to millennial’s

As you probably already know, word-of-mouth is one of the most valuable, and respectable forms of marketing. According to Nielsen, It’s proven that 92% of consumers believe recommendations from friends and family. After all, potential