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Stay Ahead of the Curve: 3 Emerging Trends in Face-to-Face Activations You Can

4 pillars of marketing to students

Student Marketing, a niche boutique market in its own right, understood fully by few and overlooked by many. Brands that spend time to understand how important students are, how they can become lifelong customers and how they have the ability

BAM Agency Millennials gather around a table at the restaurant, surrounded by fast food delights like fries, burgers, and drinks. Several hands clutch smartphones, capturing moments of connection in a modern social scene. BAM Agency

How to attract millennial’s to your restaurant

You gotta get ‘em while they’re young! Millennials are loyal, social and they like to talk, which means they can also be your best brand ambassadors! Consider the divisive forces of brands – are you team Zizzi or Prezzo. Millennials are looking

BAM Agency A group of students leans casually against a wall, each engrossed in their smartphone. Dressed in colorful tops and jeans, their faces are hidden as the focus is on how they interact with technology, offering a glimpse into understanding students today. BAM Agency

Do you fully understand students?

Students are an ever evolving segment of youth, they are more career orientated, they have more interest in life experiences such as travel, they are more savvy and are more interested in what is happening in our world than ever before

BAM Agency Panoramic view of a cityscape at dusk in the heart of Kazakhstan, featuring tall, illuminated skyscrapers on the left and a brightly lit cluster of buildings on the right against a twilight sky. Streets and city lights spread across the horizon. BAM Agency

An Englishman marketing in Kazakhstan

I still have to pinch myself that over the last 12 months we have been working hand in hand with Burger King in Kazakhstan. When we were first contacted by them we weren’t sure if the inquiry was a prank as we knew nothing about the country

BAM Agency Inside the Burnley Wilko store, a large red Wilko sign adorns the left side. A white table showcases a bowl of colorful wrapped candies, papers, and a sign, while shelves brimming with various products stand ready in the background. BAM Agency

Wilko, Burnley Store, relocation campaign

BAM were approached by Wilko to support with the relocation of their Store in Burnley, where due to a number of circumstances they were having to minimise the impact of a 3 week period between their old store closing and their new one opening.

BAM Agency People are gathered around a table with a white tablecloth, attentively listening to someone engaging with them. A large red sign displaying wilko stands prominently in the foreground and background, capturing attention like university awareness efforts aimed at todays youth. BAM Agency

University awareness amongst youth

Wilko approached BAM to partner with them for the on-campus elements of their student strategy for Freshers 2016. Having managed Freshers’ Fairs at a local level in the past Wilko wanted a coherent approach that reinforced the message

BAM Agency A large crowd of people sits on the grass at an outdoor event, featuring inflatable structures in the background. Trees and a few buildings dot the scene. Logos for BAM and Portsmouth Students Union add to the vibrant atmosphere, ensuring a lively community spirit. BAM Agency

BAM secure Portsmouth Students’ Union media

A landmark partnership has been agreed between one of the UK’s most innovative student media owners and the largest student marketing agency. The University of Portsmouth Students’ Union and student marketing experts BAM have signed

BAM Agency A cracked wall featuring the European Union flag on the left and the United Kingdom flag on the right vividly symbolizes Brexits effects, underscoring the divide. BAM Agency

Marketing to millennial’s: Post Brexit effects

The vote to leave the European Union has had a huge effect on the UK university sector. Not only will it have an impact on the attitudes of international students and choosing to study abroad in the UK, but university fees have risen to a massive

Brand communities and millennials

Brand communities have been around pretty much ever since the internet existed, and with the world we live in becoming increasingly globalised, with constantly blurring boundaries, we should surely be more connected than ever?

What is influencer & micro-influencer marketing?

Influencer marketing is a way of targeting a specific audience by working with the people that they love and admire. It’s much like having a celebrity spokesperson but on a smaller and more targeted scale that helps brands to reach and engage