Our structured plan consisted of three phases:
Phase 1 – Instore – prior to the old store closing
Our team was set up within the entrance of the old store and our staff spoke with customers advising of the closure and offering a free delivery
Phase 2 – Town Centre based Experiential between closure and reopening
BAM booked street pitches in Burnley Town centre sited the branded gazebo with the open the box game engaging the public providing opportunity to share information of the new store
Phase 3 – Town Centre Flyering on the weekend prior to the new store opening
BAM secured flyering permits for Burnley Town centre, allowing us to promote the new store in the key area to the public. With high engagement and interaction the campaign was a success and achieved Wilko’s objectives.