To create an engaging youth marketing campaign, brands must first get to grips with what students are all about. This was a hot topic at the YMS16 conference this year, with BAM STudnet Marketing, leading a discussion with Greggs
So it’s that time of year where Freshers is fast approaching for 2016. As we prepare ourselves for the madness that surrounds the season we really need your help to make sure we have all the Freshers details we need to formulate our clients campaigns
The University of Southampton Students’ Union are the latest to join our booming Media Partnership portfolio. We are delighted to have partnered with such a key student organisation in the UK. With a diverse range of over 23,000
With thousands of students on campus each day, retail space is fast becoming hot property for leading brands looking to expand into the student market across the UK. BAM have numerous brands, including Greggs, Doddle and West Cornwall Pasty
Pretty much the whole team at BAM attended this year’s YMS conference, held by Voxburner, and we can safely say that the 2016 event smashed it out the park. The Youth Marketing Strategy 2016 played host to 1000 delegates, 120 speakers
Commercial property giants, Land Securities, partnered BAM to deliver a platform for brands to connect with more than 70,000 students during a series of Student Nights, during Freshers’ season 2015. Formerly known as Student Lock-ins
Having attended Freshers Fairs in previous years The Student Housing Company (TSHC) approached BAM to help them take their Freshers campaign to the next level whilst relieving their internal resources. The three main agreed objectives were
When Doddle decided to enter the student market for the first time, they approached BAM to help support its plans to bring their parcel services to this vibrant segment. BAM provided end-to-end support, beginning with a scoping exercise
Following a successful trial in 2014 that saw Greggs attend nine Freshers’ Fairs, BAM and Greggs worked together to plan and carry out a nationwide Freshers’ Campaign attending 46 Freshers’ Fairs in 2015. As part of the partnership
You know what they say – never underestimate the power of word of mouth! Whether you’re a best-selling brand or an innovative startup, product or service promotion should form a big part of your marketing strategy. Brands are increasingly