When you think of the typical student it’s likely that the first things that come to mind aren’t that positive. A bit of a slob living in dirty and cheap student digs, sleeping in all day after drinking all night, and always broke or on a tight budget.
aparto student are a new student housing group, with residences currently in the UK and Ireland. Their focus is on the student experience, providing student homes not student rooms, to build a real sense of community. They approached BAM
The millennial generation are more environmentally and socially invested than any generation before them. This powerhouse generation that often influence others are now using this to challenge companies to meet their needs and desires
We are now in November. For those of you who were involved with the Freshers marketing season, it will feel like a distant memory as the run in for Christmas dawns on us. For someone that has been involved in the student marketing sphere
Sub-branding is defined as “the process of creating a secondary brand within a main brand” (Stafford,2014), with the overall intention of helping differentiate a product line to a desired target, or as an opportunity to reach a new audience
When it comes to Social Media usage among young adults, the landscape is ever-changing, however one thing is clear, Social Media in all its forms has quickly become an integral part of student life. Students are social by nature
Influencer marketing may seem like a relatively new concept to many, however there is evidence that dates this approach back as early as the 1920’s.
When The American Tobacco company set out to challenge the common belief
In early 2016 Alassio Capital (Burger King) of Kazakhstan, commissioned BAM to provide our advice and expertise on a consultative basis and scope the student market in Kazakhstan to formulate an effective 12 month student marketing
When the subject of millennials is brought up, many other generations give out a slight sigh, as they identify millennials as both benevolent and egocentric. Therefore, it is apparent that millennials are possibly the most complex and diverse generation
You have spent weeks or probably months, planning, plotting devising and formulating your next experiential campaign, making sure it ticks every box to stimulate your target audience… the right product, the right offer, the right setting and the right