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BAM Agency A young woman is being interviewed by a camera crew in an outdoor setting, highlighting the value of research. She stands among a bustling crowd, with people carrying backpacks. Stalls and balloons dot the lively background, capturing the essence of vibrant market research in action. BAM Agency

The value of youth market research

Youth market research should never be underestimated. Many businesses, whether new or well established, enjoy longevity by ensuring they keep in touch with their target market through regular market research.

BAM Agency Four cartons of Plenish organic plant-based milk are lined up, showcasing the power of plants. Flavors include hazelnut, coconut, almond, and cashew. Each carton displays images of nuts and vibrant text. The background is a soft blue gradient, highlighting the plant power campaign. BAM Agency

The Plenish plant power campaign

An award-winning plant-powered drinks brand, Plenish is on a mission to fuel a healthier world, with everything they do being driven by the belief that people are at their best when they are running on plenty, with that being the same for the earth

BAM Agency A countertop displays multiple canvas bags with the milkround logo, featuring a stylized milk bottle, as if ready for a university tour. Nearby, a small green plant and a transparent bottle with a wooden cap sit peacefully next to the sink. BAM Agency

Milkround Horsebox University Tour 2019

After a successful 2018 Freshers Campaign, Milkround returned to BAM for our help to engage with students and reinforce their brand message. Our brief was to create a unique on-campus experience during the second term of university

BAM Agency A large crowd at an outdoor music festival dances and cheers, fully immersed in the festival experience. In the foreground, a person with arms raised soaks up the vibrant atmosphere. Colorful tents and stages brighten the background under a sunny sky. BAM Agency

How to capitalise on the festival experience

For the youth of today, it is all about experiences. Traditional marketing routes and channels simply do not have the desired effect on this generation, they have almost become immune to it. Brands wanting to capture this lucrative

BAM Agency A person sits on a stool in front of a red and white background, under studio lighting. The left side is brightly lit, and a silhouette of another person adjusting the lights is visible on the right, as if guiding on how to reclaim lost moments after a fall from grace. BAM Agency

How to win back fans after a fall from grace

A PR scandal, a full-blown undercover investigation or something as simple as a badly timed tweet, in today’s world can spread like wildfire and damage a brand beyond belief. Building brand love, a solid reputation and a loyal base of consumers

BAM Agency A group of seven people stands behind tables displaying cans, clad in yellow T-shirts with black text. A sign reads WIN FREE PIZZA, as PizzaExpress branding decorates the backdrop. Their presence at the event is a journey into captivating the vibrant student market. BAM Agency

A PizzaExpress Journey into the Student Market

In a competitive market, it is imperative for brands who are looking to target youth for the first time, to take the time to truly understand their audience, to ensure their offering is right for the market and to understand their own brand positioning

BAM Agency People walking through ticket barriers at a bustling transit station. Staff in purple jackets assist passengers as a Transpennine campaign encourages upgrading to a season ticket with a Smart Card. The scene is lively, filled with passengers and helpful staff. BAM Agency

Transpennine Smart Card Campaign

BAM were approached by Transpennine to support with the promotion of their new Smart card service designed to give their traditional Season Ticket a 2019 makeover, replacing the old paper tickets with new plastic Smart Cards!

BAM Agency Four people smiling and posing next to a red Wilko banner outdoors. They are wearing white Wilko t-shirts and have their arms around each other, celebrating the 2018 National Freshers Tour. Grassy fields and trees provide a picturesque backdrop. BAM Agency

Wilko’s National Freshers Tour 2018

Continuing to build their presence at Freshers Fairs up and down the country, Wilko returned to BAM for the 3rd year running for 2018, attending a total of 35 fairs, which is an increase of 8 locations compared with their 2017 Freshers tour.

BAM Agency Three people, bright smiles on their faces, don blue Milkround T-shirts as they stand proudly before Milkround banners. Theyre ready to connect freshers with exciting graduate job opportunities against the backdrop of a dark brick wall. BAM Agency

Milkround – Graduate Jobs, at Freshers 2018

Freshers is a pinnacle time in the student calendar. Brand’s have a fantastic opportunity to connect with students on mass at a time when they are most open and accepting of new products and services. With this in mind, it comes as

BAM Agency Fashionable young people posing with confident expressions at St David’s Shopping Centre. Text on the image reads, Up to 30% off Student Night, Tuesday 2 October, 4pm - 9pm. The background features bright colors and a textured grey pattern, setting the stage for an unforgettable 2018 event. BAM Agency

St David’s Shopping Centre, Student Night 2018

Aside from Freshers’ Fairs, Student Shopping nights are one of the biggest events in the student calendar. These exclusive student events present amazing opportunities for brands to get up close and personal with students on mass

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