15Sep
By: BAM Marketing Team On: September 15, 2017 In: Blog Comments: 0

Influencer marketing may seem like a relatively new concept to many, however there is evidence that dates this approach back as early as the 1920’s. When The American Tobacco company […]

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09Aug
By: Lois Gower On: August 09, 2017 In: Blog Comments: 0

When the subject of millennials is brought up, many other generations give out a slight sigh, as they identify millennials as both benevolent and egocentric. Therefore […]

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01Aug
By: BAM Marketing Team On: August 01, 2017 In: Blog Comments: 0

You have spent weeks or probably months, planning, plotting devising and formulating your next experiential campaign, making sure it ticks every box to stimulate your target audience […]

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05Jul
By: BAM Marketing Team On: July 05, 2017 In: Blog Comments: 0

Student Marketing, a niche boutique market in its own right, understood fully by few and overlooked by many. Brands that spend time to understand how important students are, how they can become lifelong customers and how they have […]

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26Jun
By: Lois Gower On: June 26, 2017 In: Blog Comments: 0

You gotta get ‘em while they’re young! Millennials are loyal, social and they like to talk, which means they can also be your best brand ambassadors! Consider the divisive forces of brands [...]

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18Jun
By: Ian Pain On: June 18, 2017 In: Blog Comments: 0

I still have to pinch myself that over the last 12 months we have been working hand in hand with Burger King in Kazakhstan. When we were first contacted by them we weren’t sure if the inquiry was […]

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18Jun
By: Kirsty Pritchard On: June 18, 2017 In: Blog Comments: 0

Students are an ever evolving segment of youth, they are more career orientated, they have more interest in life experiences such as travel, they are more savvy and are more […]

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31May
By: BAM Marketing Team On: May 31, 2017 In: Blog Comments: 0

A landmark partnership has been agreed between one of the UK’s most innovative student media owners and the largest student marketing agency. The University of Portsmouth Students [...]

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17May
By: BAM Marketing Team On: May 17, 2017 In: Blog Comments: 0

How is Brexit affecting the university market? The vote to leave the European Union has had a huge effect on the UK university sector. Not only will it have an impact on the attitudes of international students and […]

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15May
By: Emily Mullis On: May 15, 2017 In: Blog Comments: 0

Brand communities have been around pretty much ever since the internet existed, and with the world we live in becoming increasingly globalised, with constantly blurring boundaries, we should surely be more connected than […]

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04May
By: BAM Marketing Team On: May 04, 2017 In: Blog Comments: 0

What is it and who are influencers? Influencer marketing is a way of targeting a specific audience by working with the people that they love and admire. It’s much like having a celebrity […]

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06Apr
By: Emma Lawrence On: April 06, 2017 In: Blog Comments: 0

Educated, tech-savvy and information hungry are a few ways of describing the most powerful generation. Who am I referring too? Millennials of course. This ambitious group of […]

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