If you haven’t heard of TikTok, it’s about time you did, (pun intended). But is time running out for China's most explosive app?
From Freshers Fairs to Freebies, here our BAM's top 6 methods for engaging with students on campus.
With a vast plethora of sources out there showcasing just how big their spending power is, every brand now wants a slice of the action.
Although there is no one size fits all answer, implementing the following 3 steps should help you cut through the noise and make an impact online.
Enabling face-to-face interactions with this desirable target market, brands are encouraged to offer students more than just a conversation.
What exactly are the priorities for today’s Gen Z, that are helping shape the future trends in youth travel?
Despite being born in an era dominated by deals & discounts, the mobile native youth of today are yet to fully embrace the world of loyalty schemes
With over 166 years in the clothing market, Levi's is one brand that has seen the seasons come and go and isn’t disappearing anytime soon.
Developing a marketing strategy is vital for any business so BAM have listed 5 key tips when building a Youth Marketing Strategy.
BAM has taken its invaluable knowledge, experience and expertise across the world
As a brand or business in what can often seem like an overly saturated market, understanding youth consumers motivations to buy is now crucial.
We share our recipe for success when creating innovative and engaging experiential concepts
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