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BAM Agency A group of five young adults, three females and two males, gather closely, smiling and looking at something off-image. Casually dressed, they exude excitement as they attend a Gloucestershire College brand open event. The college logo is visible on the bottom right. BAM Agency

Delivering Gloucestershire College brand open events

Gloucestershire College came to BAM looking for help to improve their open evenings across their 3 campuses in the county. They wanted to ensure parents and students had an informative and enjoyable experience, promoting a welcoming and interactive atmosphere. They also wanted to increase their engagement and feedback on social media through the promotion of a Facebook competition, that has previously experienced low interaction.

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Through our extensive database of high quality staff, teamed with our knowledge and experience of managing event staff we set to work on achieving their objectives.

We provided trained and personable event staff to facilitate:

  • Preparation, helping to set up the event from the positioning of roller banners to setting up the welcome desk, relieving the pressure from the College staff
  • Meet and greet, ensuring students and parents were greeted with warmth and personally escorted around the college to their area of interest
  • Communicate key messages that Gloucestershire college wanted to convey to students and parents
  • Promotion on welcome talks, an opportunity for students and parents to learn more about the college
  • Promotion of the Facebook competition where on exit students were encouraged to enter a prize draw and interact with the college on social media

College open day event staff

 

TESTIMONIAL

“WE WERE SO PLEASED TO BE THE FIRST COLLEGE IN GLOUCESTERSHIRE TO WORK WITH BAM AT OUR OPEN EVENINGS AND THEY REALLY HELPED US MAKE OUR EVENTS AN EVEN MORE POSITIVE EXPERIENCE FOR OUR CUSTOMERS.

THE BAM TEAM HAVE ALWAYS BEEN EASY TO WORK WITH AND THEIR KNOWLEDGE ABOUT STAFFING HAS BEEN EVIDENT SINCE OUR FIRST MEETING WITH THEM. THEY’RE PASSIONATE ABOUT ENSURING THE RIGHT TEAMS ARE THERE FOR OUR EVENTS AND THEIR POSITIVITY LEADING UP TO AND AT THE EVENTS MAKES THE EVENTS EASIER FOR OUR WHOLE TEAM.”

 
BAM Agency A woman holds a pen to her chin, appearing thoughtful. Surrounding her are chalk drawings on a gray background, including a brain, light bulb, and graduation cap—symbols of important facts every student should know. BAM Agency

6 must know facts about students

Students these days are hugely diverse. Not only are they super savvy consumers, they are concerned with the world around them and constantly question the validity of what they are being told by brands and media alike – especially online – and rightly so, especially with the current debate regarding ‘fake news’. They rely heavily on their peers’ opinions to inform their own and are constantly turning to social media to gain insight to help make informed decisions. They are also highly intuitive and aware of what is happening in the world, and are keen to get involved with current affairs.

As students’ money is a big priority, marketing to this audience can be especially tricky. Here are six facts you should know about the students of today and how best to engage them with your brand marketing.

Knowledge is Power

We’ve already covered that students can be a shrewd type of consumer, and from our experience they are often quick to pass judgement – first impressions can make or break a brand. Companies that focus heavily on sales messages or self-interest are immediately chastised, so balance in communication is paramount. This approach to marketing can create a challenge when putting a campaign together designed to target students. There is a need for campaigns to be innovative, appearing to not be for self-promotion and offering something valuable back to fans; often students will respond better to campaigns that add value to their lives.

Innovate with Innovation
There is no denying that Facebook is the broadest social media channel of the moment, with one of the strongest and most intuitive advertising capabilities. However, you will find many students these days using Snapchat as one of their primary means of contact with friends. A whopping 51% of Generation Z say that they use Snapchat, with 34% saying that they checked it multiple times per day. Therefore, it is key that brands get involved on Snapchat; but as a brand you want to make sure that it is authentic and, considering the nature of the platform, fun. A brand that is making waves on Snapchat is Taco Bell – they’re fun, innovative, on-brand, and promotional all in one! The other route to take is to be informational (again in a fun way) to give students content that will help to enrich their lives.

Stand Out From The Crowd

Something that is often mentioned about Generation Z and students in the media is that they have a short attention span. To be honest, we think our attention spans in general have diminished over recent times – social media could play a huge role in this as we are submitted to so much information each day it’s difficult to absorb it all. Equally, we are getting used to ‘ignoring’ content – this is why you brand needs to offer something that is memorable and will stick. Ask yourself this question before you share anything on social media – would I talk about this at the pub with my mates? If the answer is no, chances are your content or idea isn’t engaging enough. A big attention grabber is getting a voice involved that either they recognise or can easily identify with.

Empower Students As Content Creators

The current generation of students have grown up with technology and social media being a key part of their lives. This has led to many students participating on social media and they themselves becoming content creators. Encouraging collaboration with your brand is a key driver for students, it allows them to be creative and they also have the chance of being endorsed by your brand. It means that both you and your consumer are getting something valuable from the marketing campaign.

Brand Loyalty Must Be Earned

Students and the youth in general are as discerning as ever, and there is a general perception that this market in particular is harder to reach and engage. They have less brand loyalty than those that came before them; equally, they like the idea of retailers being loyal to them. The lesson that brands can take away from this is that it is key to engage with your online community, but to also listen! This demographic isn’t shy of sharing its expectations so listen out for those cues and apply them to your strategies; offer entertainment and relevance and you’re on to a winner! http://uk.businessinsider.com/millennials-vs-gen-z-2016-8/#gen-z-has-higher-expectations-than-millennials-8

You Scratch My Back, I’ll Scratch Yours

Students today are very focused on their careers with many of them rating finding a job as their top concern. They are keen for career growth and, as mentioned before, many want to carve out their own careers by becoming an entrepreneur or starting their own business. They have big aspirations for their working life and so brands should be aware that giving them the ability to progress in their jobs will be key. Play to these aspirations when considering targeting students with campaigns by offering something invaluable in return that they will thank you for. A good example is a campaign we created with a previous client, Debut. We asked students to come up with a concept for a new product in return for work experience with the brand we partnered with, L’Oreal. There were tonnes of entries and the winner was actually offered a permanent position within the company!

BAM Agency At a lively event, people mingle while two individuals in blue StudentUniverse shirts are engrossed in their phones, engaging in a captivating youth marketing game. A woman between them peers at the screen as the StudentUniverse logo stands out prominently in the foreground. BAM Agency

StudentUniverse raise their Youth Marketing Game

For 2016 StudentUniverse and BAM worked together to create their biggest Freshers campaign to date. There was already a long standing relationship however this year it was taken to a whole new level.

There were two key objectives:
•Increase the presence of the StudentUniverse brand across the UK
•Increase collection of key student data

Student Universe Freshers Campaign

BAM set to work on how they could help them achieve their goals which included:

• Carefully selecting through research and experience 32 fairs that would be best suited and most effective
• Recruiting a team of professional and experienced promotional staff to run each event
• Designing and creating an interactive data collection app to engage students
• Designing and creating a visually striking and enticing stand to attract students amongst the noise of the fairs
• Utilising BAM’s Student Union Media Partnerships media channels to increase impact of the campaign

The concept? Students had to simply complete a short data form and select a continent that they would most like to visit around the world. Once selected students spun the globe for a chance to win discount prizes of up to £200, and an amazing chance to win return tickets to New York and Thailand in partnership with Virgin Atlantic and Etihad Airways. Each student was also awarded a promo code via email for playing.

Simple yet effective. The campaign was a huge success, students loved the brand and interaction, smashing both objectives set at the beginning of 2016. StudentUniverse are now exploring opportunities for 2017 in partnership with BAM with some very exciting things on the horizon!

Student Universe Freshers Campaign

TESTIMONIAL

“WE’VE WORKED WITH BAM SINCE LATE 2013 WHEN STUDENTUNIVERSE ENTERED THE UK. BAM INITIALLY TOOK THE TIME TO LEARN OUR BUSINESS, OUR OBJECTIVES AND OUR GOALS AND OVER THE LAST THREE YEARS WE’VE BUILT A FANTASTIC ONGOING WORKING RELATIONSHIP.

OUR 2016 FRESHER’S CAMPAIGN TOOK US NATIONWIDE AND GOT US IN FRONT OF HUNDREDS OF THOUSANDS OF STUDENTS AT A KEY TIME, SOMETHING THAT WOULDN’T HAVE BEEN ACHIEVABLE WITHOUT THEIR SUPPORT. BRING ON 2017 AND EVEN MORE EXCITING EXPERIENTIAL AND ON-CAMPUS OPPORTUNITIES.”

HEAD OF MARKETING STUDENTUNIVERSE

Student Universe Freshers Campaign
 
BAM Agency A logo features a stylized blue and yellow flower with BAM beside it. Below, the text reads Key Sponsors of YMS LDN with the hashtag #YMS17. The background boasts a gradient of pink, orange, and yellow zigzag lines. BAM Agency

BAM are key sponsors of the YMS 17

BAM have joined forces with Voxburner to be part of the 7th annual Youth Marketing Strategy event (YMS). So put the 21st – 22nd March in your diary for the biggest festival of youth marketing in Europe, bringing together over 1,500 top brands, agencies, universities and youth organisations in the industry.

We’ll be sharing a stage with some of the most innovative and inspirational speakers in the youth marketing world including Instagram, Primark, YouTube, Twitter, BBC, McDonalds, Hilton Worldwide, Buzzfeed, John Lewis, Starbucks, Heineken UK, The Body Shop and more! It’s a great opportunity for you to:

  • Hear the very latest youth trends, uncovering the cultural, social and digital changes that are revolutionising the future habits of young people
  • Learn from leaders in the youth space to get the latest insights and ideas you need to shape and refresh your youth marketing strategy

Join us and be part of this exciting event – there’s dedicated streams on digital marketing, student marketing, higher education marketing and retail, as well as:

  • Blockbuster youth marketing campaign case studies including Instagram, Primark, Cancer Research UK and Chiquitos
  • Top-class keynotes to inspire you from Colin Gottlieb, CEO of Omnicom Media Group EMEA; Sophie Radcliffe, endurance athlete and Samantha Fay, SVP at Guinness World Records
  • Real-time feedback from 16-24s: live youth panels, debates and more
  • The latest marketing techniques and ideas that you can take straight back to your desk
  • The Youth 100 Awards – recognising the top brands in youth marketing
  • First class live entertainment and a street food festival at The Old Truman Brewery on Brick Lane

We are pleased to be able to offer you a special discount giving you 40% off, so don’t miss out –  get your tickets now! You just need to use discount code BAM40 when booking.

We hope to see you there! Check out the website for more information: http://ymsldn.voxburner.com/

BAM Agency A group of University students joyfully throwing money into the air. Their arms are raised, and they are smiling and laughing. The background is bright, creating an energetic and lively atmosphere. BAM Agency

How students prioritise their money at Uni

University has become a solid right of passage for most young adults in the UK, with the number of undergraduates increasing year on year. However, while it can enrich lives bringing forth a whole host of unforgettable experiences and valuable skills, it also comes with a huge price tag. This can be challenging; as the cost of living rises in the UK, so does the amount students have to spend on their daily outgoings to survive.
student-money-survey-2016-results-save-the-student
The main cost for students, and certainly the biggest, is of course university fees, but these are normally out of the way before a student even starts their course whether paid outright or via their student loan. Rent, according to Natwest’s Annual Student Living Index found that apart from accommodation, groceries were found to be the biggest expense. So with university fees, accommodation and food being a huge and expensive outlay, this leaves little for students to ‘play with’ – this means brands are fighting with each other for the rest of the pot.

It’s no surprise that students’ income mostly comes from their loans, maintenance grants, part-time jobs, and of course the bank of mum and/or dad if they’re lucky. This raises an important question for marketers hoping to target the student audience – what do students spend their money on, and are they going to spend it on what I’m selling?

Accommodation
A recent survey from Save the Student revealed what students spent their money on, which is a great source of information for brands as this gives huge insight into their spending power as well as their priorities/biggest costs. It’s no surprise that the main cost for students is accommodation, with an average of £385 being spent on rent each month.

Groceries
Students spend on average £124 a month on food, including stocking up on cupboard essentials and going out for meals or ordering takeaways. This figure, while relatively high, could suggest that students aren’t necessarily going out for restaurant meals all that often, which could present an opportunity for restaurants. There are tonnes of deals out there for students to encourage them to have an active social life between all the studying. Daily deals or student discounts are a great way for relevant brands to encourage sales and are extra appealing for cash-strapped students.
Socialising
The next highest spend on the list is ‘social’, including going out for drinks, nightclub entry and any other social activities such as bowling, cinema etc. This being the third highest spend among students shows that making and maintaining friendships is a strong priority for students during term time. This is useful for marketers to know as any advertising or marketing activity can take these personal priorities into account. Also, any brands wishing to appeal to the students’ social sensibilities can run promotions to tap into this further (e.g. 2 for 1 on drinks with a student card).

Travel
Next on the list is travel, presumably students travelling to university and also home for visits with family. Again, this is another important cost on the minds of students which marketers can tap into, whether considering promotions or delivering appropriate messaging and information. Students can often become homesick when moving away from family for the first time, so this is likely why the spend comes so high up in the list, as well as taking the rising costs in petrol and train/bus fares into account.

General
Household bills (such as internet, gas and electricity) followed by clothes, books, drugs, and ‘other’ are also part of a student’s outgoings. Clothes came in at £34 per month, which suggests that looking good and keeping up with trends is an important focus while at university. We all remember that first dress-down day at school and how important it was for us to look good – this is what students probably go through each day, so it’s not just down to how they look, it’s how they feel and demonstrating their individuality. We don’t know exactly what ‘other’ encapsulates, but it may be things such as music and other entertainment, beauty products and household items as well. Again, showing that social elements are of the most importance to students.

Study & Communication
The final bit of spending is on books – we’re going to assume for university studying – and mobile phone bills, which again leans toward the social aspect of students spending. Students will be using their mobiles not only to keep in touch with friends and family, but also as a study aid, so this is a key spend although not a high one. More often than not, students will already have a contract with a provider in place before heading off to uni, but for those that don’t striking while the iron is hot, i.e. as soon as the new term begins, with deals or switch over offers is a great way to get students on board.
So, what we can gather is that the social aspect of studying and being at university is what takes priority. This suggests that these feelings are what marketers need to focus on when appealing to the student market. Not only that but as students cut back their spending in certain areas to save for others, they will be more susceptible to promotions which target them, especially if you play on their personal priorities.

So are students on your brands agenda this year? If so, be sure to get in touch!

BAM Agency Stylized image of a mysterious figure in shades and a fedora, with a blue gradient. The figure wears a trench coat featuring a prominent @ symbol, embodying student engagement, with its dark silhouette mirrored in the background. BAM Agency

7 tips to help you connect with students

Wow, well it’s safe to say that 2016 has just flown by. Us marketers are looking to 2017 and what this may hold for our upcoming campaigns. Here are our top seven tips to ensure you hit the student market hard this year:

To Assume makes and Ass of U and Mereports-bam
Never make assumptions about students. Our recent Freshers’ survey showed that many students had not heard of some major brands that were conducting activity before seeing them during September. It was a big surprise, but a reminder that students have a lot of choice about who to give their loyalty to. There are numerous contradictions in the wonderful world of students. For example we speak to many students who will say it’s important to be offered a deal when it comes to some purchases and yet at the next turn are happy to pay premium prices for a brand purchase that they see as important to them. At both ends of the pricing scale brand image is everything.

Blending the online and offline
Digital is a key part of students’ lives, so having a brand presence both online and offline is important, but make sure you have something interesting to say! Just being in front of a student is not enough. We have also seen some more traditional marketing routes really hit the mark recently with many students being positive about a return to being handed something physical to engage with. Students exist online and offline so the key recipe for a successful campaign is making both of these channels work hand in hand and with a coherent brand message.

Be Relevant
Students are now bombarded with advertising, much of the time to the point where it does not even register with them. The need to grab attention is as important as it has ever been. The good news is that students actually welcome marketing in every form as long as it offers something valuable to them. Discounts are always a winner; or a cause that helps them feel better about the world, and even direct mail is welcomed by students who have previously told us that it has an impact on their brand decisions.

Planning
Leave enough planning time for your campaign. The student space is a great one but can be tricky to navigate.


Gamify
20160924_132346Whatever your campaign message is or however you are communicating it, students love to play games and love to compete against each other and other student groups, as well as universities. Harnessing the playfulness of students has a major impact on student campaigns.

People Matter
Often the promotional staff delivering a campaign can be forgotten about. We see clients investing time and money into great concepts only to recruit badly. Having experienced staff to run the campaign effectively is a must. The team you use need to be on brand, feel part of the team and be fully trained and briefed otherwise a great idea will possibly not hit the mark.

Secret Gems
We love new ways of reaching students so a little gem that is new on the scene allows brands to advertise for free via on-campus printers. Students download an app which allows them free printing. This has allowed us to place clients as a banner advert at the foot of the document each student prints. Even better than that the student is served an in-app advert while they wait for the document to print. We have seen CTR of 16% on this media since it launched in September.

BAM Agency The image displays the word VIDEO in large, bold white letters against a blue backdrop. Beneath this, a collection of vibrant social media icons, slightly blurred, suggests a dynamic marketing campaign. BAM Agency

How video strengthens a marketing campaign

We all know by now that video is an important asset to include in your campaigns. In fact, it’s predicted that video will represent 80% of web traffic by 2019 (Moz). Including video as part of wider marketing campaigns helps to increase the audience reach and engagement in many ways. You can also increase reach further with your videos by optimising and promoting them too. You will often find that a video can help to tie a campaign together; whether it explains a competition, is a promotional video or describes the aim of the campaign, it can help to be a focal point for your audience who want to find out what the campaign is all about.

Choosing your channels

1212Once your video has been created and you are ready to go, you’re faced with the decision of where to promote your video to get the best reach. Where are you going to find the largest audience? And where are you going to get the best ROI? The first answer to jump into your mind will likely be YouTube, but you’ll find now that Facebook is a strong competitor for native video. Facebook has been prioritising video content on newsfeeds for a while now, meaning that people that like your page are more likely to see video content from you in their feeds than text or image-based content. Also, another selling point for uploading natively on to Facebook is that if you decide to promote your video on the social channel you will see greater results and a wider reach for a smaller budget (when compared to YouTube). Facebook videos get more impressions and more views at a lower cost (Moz). Facebook wants to drive the success of video advertising on the site and as such has made a number of developments to further entice advertisers, such as 360-degree video and Facebook Live.

Increasing view numbers and engagement

Another element to be aware of on Facebook is that adding subtitles to videos has been proven to increase the engagement rate. Facebook users will scroll through their newsfeeds and when videos auto play they don’t play with sound; adding captions is a great way to instantly grab attention and increase video views, as often people will not be in a situation where they can watch the video with sound. Again, as Facebook knows videos with subtitles are so successful, the platform further prioritises these in newsfeeds. It is worth noting that there has been some debate regarding Facebook’s attribution of views, with many brands and advertisers seeing incorrect or inflated data. Also, Facebook counts views at 3 seconds whereas YouTube counts a view at 20 seconds, which can inflate the reach and impressions on Facebook. It is more beneficial to track unique views in this case as this is more valuable – especially if your objective is to raise brand awareness, which is often the case.

Video is also great for SEO

So, while Facebook is the platform to use for a wider reach in terms of greater views and return on investment you don’t want to neglect YouTube, not least
because it is linked to the world’s largest search engine. You’ll instantly increase the reach of your video having it posted on two platforms, but you’ll also increase the chances of it ranking in Google, and ranking higher in YouTube search – which is invaluable if you are looking to engage a younger demographic.

You can improve the Google ranking of your video, which will help to make your video discoverable by more people. You can do this by optimising your videos with keywords, tags, transcriptions, end cards, annotations, and a rich and engaging title. YouTube videos often show up at the top of Google search results, so if your video matches the search term and has gained enough views it may make it into the first page of results! Win!

Cross-promotion is key

FP-PPD-0192There is also the option to upload videos natively to other social channels, such as Twitter and Instagram, which will further increase the organic reach and give more options to explore other paid promotion routes. These channels are working to improve their platform for video results but at the moment it seems to be key sectors that are finding their videos working well on these platforms. Beauty and style videos are finding their footing on Instagram, while Twitter is currently pushing live content and sports videos with a partnership with NFL. Twitter themselves tell us that video on Twitter is viewed 4 times more than other content on the platform (Twitter at SM London Live). Using other channels, like e-newsletters for example, also help to increase viewership and convert engaged fans from your database into new followers on social channels and subscribers on YouTube.

 

It’s important to review your insights on your videos’ performance across all channels to get a feel for what works for your audience and what doesn’t. This should help you to optimise your videos for future campaigns and therefore reach a larger audience with a more engaging video.

BAM Agency Silhouette of a person with colorful speech and thought bubbles, including circles, rectangles, and ovals, emerging from the top of the head against a light gray background. This imagery captures the essence of engaging with millennials through dynamic ideas and conversation. BAM Agency

Why is engaging with millennial’s different?

Millennials are always under the watchful eye of brands these days. Set to become the most influential spending power in the coming years, their opinion, and interest, is very important for brands looking to establish relationships with this huge demographic.

aaaaaaaaaThey are socially aware when compared to generations before them, which can be somewhat credited to the advancement in technology and the increased accessibility of information. Social media in particular has brought about a new way for consumers to interact with brands; they are now more involved than ever with the decisions and actions that they make!

Millennials are used to being able to interact and have their say in what a brand is doing, if they don’t like what is going on, they have no problem letting the brand know about it. Followers can easily post a message on social media that everyone can see. Many young people won’t want to engage with brands who don’t share the same beliefs as they do or those that are not being honest with them. To create a loyal following (what every business wants!), it is important to be transparent in your actions and promote an ethical image. Consumers have a lot more power over a brands reputation these days!

A major difference today is that people are able to have active conversations with brands and form online communities. Millennials are more comfortable and used to this form of engagement than previous generations. The brands with the best followings actually have some of their customers as brand ambassadors, creating sharable content, and advocating their message! Take the brand Go-pro for example, their marketing involves videos made by their fans, providing a testimonial to how good the product is.

Millennials may give more to brands, but they will also expect more from them too. They will want to be entertained regularly; this can come in many forms.
Here are a few tips to make sure you’re a hit with the millennial market:

• Humanise your brand and personalise your approach
Make interactions with consumers as natural, and real, as possible and engage with them regularly across the channels they are using. No one likes a robotic, one-size-fits-all approach, so be sure to respond to your fans on an individual basis and make them feel valued.

• Promote your values
Project the feelings and assume the tone you want your business to represent in your brand ethos and everything you do. This way consumers will know what you’re all about and want to buy in to your brand if it’s something they feel strongly about.

• Join in on conversations that millennials are having
Don’t be afraid to voice your opinion on what people are talking about, this can help your brand to connect with a wider audience. A great way to do this is on Twitter during key times of the year e.g. results day.

• grilled-cheese-in-toaster-life-hackGive them some advice
Who doesn’t need a helping hand now and then? Give your fans some useful life-hacks or informative how-tos about your product that they’ll find handy and they’re more likely to come back for more.

• Speak their language
Millennials are a diverse group that you can’t generalise too much, but that doesn’t mean you can’t try and tailor you approach to talk to them in the ways that they prefer. Definitely think digital, see our blog on why this is so important in the student market.

If you need any more advice or guidance on how to reach your millennial market don’t hesitate to get in touch here 

BAM Agency A diverse group of seven people stands in a row, engrossed in their phones and tablets—a snapshot of modern social media habits. Theyre in a bright room with large windows and greenery outside, each person expressing a mix of styles and emotions. BAM Agency

8 habits brand should avoid on social media

Getting your social media activity right can sometimes be a little tricky; the landscape is always changing with updates and new features brought out daily, but there are a few things that can generally be frowned upon. Students are the most in touch with social media, they are also very savvy when it comes to interacting with brands and can often be very unforgiving if they see something they don’t like. Here are 8 tips to ensure your brand doesn’t get caught out on social media:

1 Using auto messages to welcome people to your social media pages
This can often come across as feeling fake and impersonal. Even more so if there is a link to your web page or sales offers. This can also be deemed as annoying and is likely to get you unfollowed. You need to get to know your audience before shoving a sales pitch in their faces

2 Setting your profile to private 
If you are a business and you have your account settings set to private, it just doesn’t make sense. If you’re not willing to share your posts with people who don’t follow you, how will they know they want to follow you? You should be showing people content that makes them take an interest in your business, not hiding behind privacy settings

3 Tag people or other businesses that aren’t relevant to try and get more reach
Doing this when it’s relevant is obviously okay, but just doing it to try and boost a post where it doesn’t make sense will make you seem like you don’t know what you’re doing, and people will probably not want to read your posts. It’s also likely to anger the other brand/person that you’re tagging because it’s seen as spammy

business-wrestling-over-money-500x3004 Posting links to your website or trying to promote your product on someone else’s page
This is just disrespectful. Unless you’ve been given permission or are in some form of partnership with another business, you should never post on their page in this manner. Doing this to try and attract your target market away from other brands may actually damage your brand image and integrity

5 Randomly adding people to Facebook groups or events
This is just plain annoying, and likely to get you unfollowed quickly. Adding people to a group or event that you think they might be interested in is just not a good way to approach them, you should get people interested and make them want to join themselves. For example, on Facebook you could set up an event and invite people to attend – as long as it’s relevant. Alternatively you could use targeted advertising to promote the event to people who are likely to respond and appreciate the heads up

6 Using someone else’s content as your own or copying their content
If you want to share someone else’s content then that’s great as long as you give them the credit they deserve for it. Often businesses steal or try to rip off content from their competitors on social media because it is easy to do. This can devalue your brand and you shouldn’t do it. It’s okay to take some inspiration from your competitors, but try and be original – This is what will make your brand stand out

7 Spammy posts
Posts that don’t really have a point and aren’t entertaining will quickly become annoying to your followers. Messages like ‘buy! buy! buy!’ all the time should be avoided. Also promising fans one thing and sending them to another thing (i.e. using click-bait) will definitely open your brand up to abuse. So always share content that is authentic, engaging and does what it says on the tin

8 Sharing posts that are not credible
Sharing something from a source that is not credible can be damaging to your brand image, especially if the claim is something completely outlandish. You should always check your sources before posting on social media, whether it’s about your business or something completely random

BAM Agency A group of six people wearing blue Greggs shirts stands in front of Greggs-themed posters and a spinning wheel display, smiling for the picture. It appears to be a lively Freshers event indoors, possibly managed by an enthusiastic Event Manager. BAM Agency

BAM’s King/Queen of Freshers’ Award 2016

About the award

Our new award for this year’s Freshers’ King or Queen has been put in place to acknowledge an Event Manager that has shown the following exceptional qualities throughout the 2016 Freshers’ campaign!

  • They used their initiative to overcome any obstacles that we came across
  • They motivated their team to deliver a high performance – a motivated and enthusiastic team is essential at these campaigns
  • They went above and beyond their duties giving it their all to deliver a sensational freshers’ campaign

Our Freshers’ King 2016 – Oliver Bryan!

Freshers King Queen Award Blog Google Docs (1)

Campaign – Greggs, South West/ Wales Campaign

Event Days – 8

Why? – We’ve chosen Oliver as our Winner of the Freshers’ King award for a few reasons. Firstly, he helped in delivering an absolutely fantastic freshers’ campaign. Secondly, his attitude throughout the campaign was absolutely brilliant and helped to motivate the whole teams of Bas, which meant we got as many sign ups as possible – Thanks Oliver! Great Job!

Oliver’s Response:

“Wow… that was certainly an unexpected treat! It was great working with all the guys at BAM, and I look forward to many more successful campaigns with you!
It is always easy to sit back and take the accolades from a successful campaign as an event manager, but I am always quick to shun any limelight as this is and was a true team effort.
Without the team supporting me and the event, the success could not and would not have been achieved!
On the day regarding Reading especially, the figures would have been nowhere near as high without Liam, so a big shout out to him as well!!
Thanks again, and I look forward to working with you in the future, hopefully sooner rather than later!”

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