We're proud of what we do.

After working to connect brands with students for more than 20 years, we have built up a bank of knowledge across a diverse range of sectors. We work hard to ensure that our clients achieve the best possible results from their campaigns, tailoring our services and using our extensive portfolio of media opportunities to find the best fit for their objectives. On this page you will find examples of the work we have carried out for our clients. If you would like more information please get in touch.

The Greggs Journey

Case Study

As we enter the 5th year of working with Greggs and as their position in the student market goes from strength to strength, it seemed like the perfect time to reflect on our epic journey

NYT Brand Ambassador Campaign

Case Study

In August 2017, BAM were briefed by global news outlet, The New York Times to implement a strategic Brand Ambassador programme on campus to introduce UK students to the brand

Fresh Student Living’s Journey with BAM

Case Study

After a successful working partnership during the 2015/16 academic year, Fresh Student Living approached BAM for help and advice with their student marketing campaign for a second season

Utilita’s Success At Freshers 2017

Case Study

In 2017 Utilita approached BAM for our advice, help and guidance in their bid to target the student market and raise their brand awareness as they had never ventured into the student sphere before

Wagamama Freshers Tour 2017

Case Study

The UK’s favourite asian-inspired restaurant Wagamama, came to BAM seeking our knowledge and experience to execute a nation-wide freshers tour throughout September and October 2017

Bam Life Freshers Activity 2017

Case Study

Being fairly new into the market, Bam Life came to BAM to seek our advice and expertise on how best to execute an engaging experiential campaign during the Freshers season in 2017

aparto student Freshers Campaign 2017

Case Study

aparto approached BAM to help support their freshers tour for 2017. As a relatively young brand they were seeking increased brand awareness to ultimately grow their brand within this market

Burger King’s maiden voyage in Kazakhstan

Case Study

In 2016 Alassio Capital (Burger King) of Kazakhstan, commissioned BAM to provide advice and expertise on a consultative basis and scope the student market to formulate a 12 month student marketing campaign

Wilko Relocation Campaign – Burnley

Case Study, Staffing Case Studies

BAM were approached by Wilko to support with the relocation of their Store in Burnley. BAM worked with the team at Wilko to develop an activity which would be effective, interactive and match their own ethos and values

Wilko Freshers’ Campaign 2016

Case Study

Wilko approached BAM to partner them for the on-campus elements of their student strategy for Freshers 2016. BAM worked with Wilko to develop a simple and effective approach which matched their own ethos and values

SAGE Publishing Student Market Research

Case Study

SAGE Publishing required insight and research on student textbook purchasing behaviour. They were looking to understand how to utilise various digital channels and how students interact with learning materials

Deliveroo Cause A Storm At Freshers

Case Study

Deliveroo approached BAM to help them develop and execute a freshers tour across the UK and Ireland. Deliveroo wanted to ‘create some noise’ on campus in order to stand out within the busy freshers fairs

Gloucestershire College Open Events

Case Study, Staffing Case Studies

Glos College came to BAM looking for help to improve their open evenings. They wanted to ensure attendees had an informative and enjoyable experience, promoting a welcoming and interactive atmosphere

StudentUniverse Raise Their Freshers Game

Case Study, Staffing Case Studies

For 2016 StudentUniverse and BAM worked together to create their biggest Freshers campaign to date. There was already a long standing relationship however this year it was taken to a whole new level

Greggs Go Nationwide At Freshers

Case Study, Staffing Case Studies

Following a successful trial in 2014 that saw Greggs attend nine Freshers’ Fairs, BAM and Greggs worked together to plan and carry out a nationwide Freshers’ Campaign attending 46 Freshers’ Fairs in 2015

Doddle Deliver At Freshers

Case Study, Staffing Case Studies

When Doddle decided to enter the student market for the first time, they approached BAM to help support its plans to bring their convenient parcel services to this vibrant youth segment

Land Securities Students Shopping Nights

Case Study, Staffing Case Studies

Commercial property giants, Land Securities, partnered BAM to deliver a platform for brands to connect with more than 70,000 students during a series of Student Nights, during Freshers’ season 2015

The Student Housing Company Campaign

Case Study, Staffing Case Studies

Having attended Freshers Fairs in previous years The Student Housing Company (TSHC) approached BAM to help them take their Freshers campaign to the next level whilst relieving their internal resources

HSBC Student Awareness Campaign

Case Study

At the start of 2015, HSBC approached BAM to help raise awareness of and drive applications for its graduate and internship schemes. BAM delivered a highly engaging and successful experiential campaign

The Guardian Distribution Challenge

Case Study

Short deadlines are meat and drink to the news media, so BAM was unphased when The Guardian asked for help meeting a 3-week turn-around for distributing its key student supplement throughout Freshers

Wagamama’s Experiential Campaign

Case Study

Wagamama tasked this project to agency Albert who came to BAM to co-ordinate the campaign. Together we recognised the importance of experiential marketing when engaging the brand with students

Sports Interactive Digital Campaign

Case Study

Based on the campaign objectives and BAM’s experience of driving student awareness to online products, the key route to BAM’s success was the use of a range of digital channels to increase student reach

Lycamobile Increase Their Student Appeal

Case Study

Working in partnership with Lycamobile, BAM conducted a strategic whiteboard session with key Lyca personnel at BAM HQ. The session was designed to hone Lycamobile’s proposition and appeal to students

Escape To The World With Hostelworld

Case Study

Hostelworld turned to BAM to help facilitate the UK part of its global ‘Escape to the World’ campaign. The campaign involved launching a fantastic competition to win 3 all-expenses-paid trips of a lifetime

Greggs Student Campaign 2015

Case Study

Following a successful trial in 2014 that saw Greggs attend nine Freshers’ Fairs, BAM and Greggs worked together to plan and carry out a nationwide Freshers’ Campaign attending 46 Freshers’ Fairs in 2015

Wall Street Journal Student Campaign

Case Study

The Wall Street Journal has over 1,800 journalists (450 in Europe alone) working across the globe to deliver interesting and engaging content. They came to BAM for help with target students

Lucozade Student Campaign

Case Study

Lucozade’s key objectives were to build brand awareness, encourage sampling of products and drive sales within the higher education sector. Appointed creative agency HRG entrusted BAM to help

Unii Launch New Student Platform

Case Study

Unii is one of the UK’s fastest growing social networks, specifically targeted to students. Unii approached BAM in the summer of 2013 with a view of launching its platform into the UK student market