Following a successful trial in 2014 that saw Greggs attend nine Freshers’ Fairs, BAM and Greggs worked together to plan and carry out a nationwide Freshers’ Campaign attending 46 Freshers’ Fairs in 2015.
When Doddle decided to enter the student market for the first time, they approached BAM to help support its plans to bring their convenient parcel services to this vibrant youth segment.
Commercial property giants, Land Securities, partnered BAM to deliver a platform for brands to connect with more than 70,000 students during a series of Student Nights, during Freshers’ season 2015.
Having attended Freshers Fairs in previous years The Student Housing Company (TSHC) approached BAM to help them take their Freshers campaign to the next level whilst relieving their internal resources.
At the start of 2015, HSBC approached BAM to help raise awareness of and drive applications for its graduate and internship schemes. BAM delivered a highly engaging and successful experiential campaign.
Short deadlines are meat and drink to the news media, so BAM was unphased when The Guardian asked for help meeting a 3-week turn-around for distributing its key student supplement throughout freshers.
Wagamama tasked this project to agency Albert who came to BAM to co-ordinate the campaign. Together we recognised the importance of experiential marketing in engaging the brand with the students.
Based on the campaign objectives and BAM’s experience of driving student awareness to online products, the key route to BAM’s success was the use of a range of digital channels to increase student reach.
Working in partnership with Lycamobile, BAM conducted a strategic whiteboard session with key Lyca personnel at BAM HQ. The session was designed to hone Lycamobile’s proposition and appeal to students.
Hostelworld turned to BAM to help facilitate the UK part of its global ‘Escape to the World’ campaign. The campaign involved launching a fantastic competition to win 3 all-expenses-paid trips of a lifetime.