embed your brand in the unique conditions of the

community environment

build your brand among like-minded youth

The nature of University life, where youth live, work and socialise, produces a unique Community Environment. An environment that is full of early adopters and like-minded individuals, where trends spread like wildfire.

It is vital for brands to market to youth in the right tone, with the right message and at the right time, to trigger key emotional and behavioral motivators. Brands who can embed themselves in this unique environment have the opportunity to connect with the future generation, establish brand loyalty and tap into the lucrative youth market. 

research intel

on average youth spend 70% of their time on campus 

it’s not rocket science to presume that students will be on campus whilst studying, however brands need to understand the migration patterns within the campus year in order to establish an effective marketing strategy to engage and connect with youth successfully