with newfound independence, youth are seeking 

brand loyalty

become a
part of their new identity

We see year on year brand loyalty form during the key 1st 100 days at University. Youth are on a quest to establish their own identity and are seeking brands they can relate to and that can reflect who they want to be. 

As early adopters and with their newfound independence, this is a key opportunity for brands to change old allegiances and form new connections with this lucrative market at a time when brand loyalty begins to take hold. 

research intel

to truly connect with youth, tone of voice and message from a brand needs to be relatable and show these young adults that you understand them

youth want brands to talk to them, not at them. They are listening and looking at everything around them and they are about to make lifelong brand choices, which makes this an ideal time for brands change perceptions and adopt new followings