BAM are proud to announce that we have been shortlisted by the Chartered Institute of Marketing in its annual Excellence Awards.
Selected as a finalist among eight other SMEs in the ‘Integrated Marketing Communications’ category, BAM’s work with Hostelworld, the world’s number one hostel booking website, supported the UK part of its global ‘Escape to the World’ campaign.
Including the launch of a fantastic competition to win three all-expenses-paid trips of a lifetime, BAM’s objectives were clear; to drive entries, collecting a minimum of 50,000 student email addresses, while increasing brand awareness and engagement among the student market. This was achieved through delivering a creative and strategic multi-channel approach.
Tim Bodenham, Managing Director at BAM, said: “We’re very proud to be a finalist for our work with Hostelworld. Competition is even fiercer this year, with some really creative businesses making the shortlist, so it’s great to see the team recognised for all the hard work they put into the campaign.
Regional Marketing Manager at Hostelworld, Dan Zbijowski, said: ‘It was clear from our first meeting that BAM were really in tune with the student marketplace. The team listened to what we needed and came up with the competition for Students’ Unions as a means to generate buzz and leads, and that worked well. BAM made us feel important as a client and were creative, responsive and engaged.’
The campaign was also selected as a finalist in the British Youth Travel Awards in December 2014. BAM’s work with Hostelworld and StudentUniverse was recognised among a record number of entries and extremely high standards, with the team taking home silver and bronze.
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