HSBC Youth awareness campaign
HSBC is one of the largest banking and financial services organisations, serving some 51 million customers worldwide. HSBC prides itself as one of the UK’s leading employers of student talent, providing approximately 400 graduate and intern roles each year. It’s recruitment schemes cover a wide range of the company’s operations including corporate banking, IT and digital marketing.
At the start of 2015, HSBC approached BAM to help raise awareness of and drive applications for its graduate and internship schemes. BAM was carefully selected by HSBC due to the team’s vast experience of delivering highly engaging, successful, experiential campaigns.
BAM’s strong connections with Students’ Unions and Universities nationwide made them an ideal partner to help HSBC push for quality applications.
Time was a huge challenge for HSBC. The second term at University is a key time of year for graduate recruiters to engage with students and as such the competition for space on campus was hotting up.
HSBC set BAM the following objectives:
• Raise awareness and drive applications for HSBC’s various graduate and internship schemes via on-campus experiential activity