Fresh Student Living and The Media People wanted to utilise BAM for a multi-channel approach, with an engaging experiential activity at the forefront of their marketing activity. Having experienced success with their fresh fruit smoothie giveaways on campus, FSL freshened up their experiential activity by branching into other fresh food giveaways, handing out freshly brewed coffees and freshly prepared ice cream (yes there is a ‘fresh’ theme running here). Creating a positive and memorable association between the brand and students.
To support the experiential activity we booked multiple days on and off campus throughout the year to target students with our hit squads, handing out promotional materials directly into the hands of students. Finally, to make sure we covered all bases, BAM ensured the FSL brand was seen across a plethora of on campus displays and student digital platforms; creating an unmissable branding experience.