young, smart and savvy,
youth are in nature

early adopters

spark a connection
with influential trend-setters

Youth are in nature, early adopters, experiencing a key milestone in their life, that being a true and real taste of independence in a unique community environment.

With this newfound independence they are striving to establish their identity, who they want to be and as a result, will look to form alliances with brands who reflect this. Youth are extremely influential and renowned for setting the trend. Brands who can connect with youth at this key stage have the unique opportunity to secure brand loyalty from the consumers of the future. 

research intel

24% of new students are not familiar with many of the world’s biggest brands. After connecting with them at University, half of those confirmed they would go on to buy from those brands in the future