with newfound independence, youth are seeking
part of their new identity
We see year on year brand loyalty form during the key 1st 100 days at University. Youth are on a quest to establish their own identity and are seeking brands they can relate to and that can reflect who they want to be.
As early adopters and with their newfound independence, this is a key opportunity for brands to change old allegiances and form new connections with this lucrative market at a time when brand loyalty begins to take hold.