creating lifelong brand advocates
this is brand loyalty
BECOME A PART OF THEIR NEW IDENTITY And create lifelong customers
As early adopters and with their newfound independence, this presents a key opportunity for brands to shift old allegiances and form new connections with this lucrative market at a time when brand loyalty is beginning to take hold.
Early adopters and open to new experiences, youth are at a unique stage where brands have the opportunity to establish brand loyalty and capitalise on their access to expendable cash.
After the first three months of university life, often referred to as the golden 100 days, students begin to settle in. During this period, their choices start to take shape and reflect their growing sense of identity and independence. As a result, these early decisions often influence long-term habits, behaviours, and brand preferences.
Each year, we observe brand loyalty forming during the Freshers’ period and continuing well beyond graduation. This stage of life offers a rare opportunity where students re-evaluate their preferences and shift existing brand allegiances. Consequently, they begin to build deeper, more meaningful brand connections that can last a lifetime. Once formed, these loyalties are often difficult to change or replace, even as their lifestyle evolves.
Marketing to students isn’t just about short-term wins. Instead, it’s about building lifelong brand loyalty and advocacy. If you attended university, think back to the brands you connected with during those early months. How long did you stay loyal to them? More importantly, are you still using some of them today?
Whether you’re entering the student market or reinvesting, timing and relevance are key to success. After all, if youth or Gen Z are core to your customer base, this market is essential to reach. At BAM, we help brands navigate this sector with confidence, insight, and a proven strategy for long-term impact. Through expert planning and tailored support, we help you connect with students and convert them into lifelong brand advocates.
Also, check out our Instagram Reels to watch recent campaigns come to life or Contact Us to speak directly with the team.
Research Intel
To truly connect with youth, a brand’s tone of voice and message need to be relatable and show these young adults that they are understood.
Youth want brands to talk to them, not at them. They listen and observe everything around them as they prepare to make lifelong brand choices, making it ideal for brands to change perceptions and attract new followings.