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An unique enviroment to connect with the future generation

this is community environment

BUILD YOUR BRAND AMONG LIKE-MINDED YOUTH

The nature of University life, where youth live, work, and socialise, produces a unique Community Environment. This environment is full of early adopters and like-minded individuals, where trends spread like wildfire.

It is vital for brands to market to youth in the right tone, with the right message, and at the right time to trigger key emotional and behavioural motivators. Brands that can embed themselves in this unique environment have the opportunity to connect with the future generation, establish brand loyalty, and tap into the lucrative youth market.

A crowded indoor setting with diverse individuals, many carrying backpacks and holding bags. People are standing, walking, or browsing booths with promotional signs. The atmosphere appears busy and interactive, suggesting an event or fair. BAM Agency

 

So, why is this environment so valuable to brands? Quite simply, community settings allow brand activations to spread rapidly. When students live, study, and socialise together, shared experiences accelerate early adoption and brand loyalty. As a result, promotional messages travel faster, and positive brand sentiment scales more naturally.

Over the years, we’ve seen this pillar in action across the UK and beyond. For instance, Red Bull’s student ambassador programme has been running successfully since the late 1990s. Domino’s consistently dominates the student pizza market, thanks to sharp timing and campus-focused promotions. Facebook launched at Harvard in 2005, growing fast through student communities before expanding globally. Similarly, Tinder rolled out its college campaign in 2012. Today, 80% of users are between the ages of 18 and 24.

To succeed, brands must get their timing, message, and placement right—because this environment rewards relevance and speed. Check out our Instagram Reels to watch recent campaigns come to life or Contact Us to speak directly with the team.

Research Intel

On average, youth spend 70% of their time on campus.

It’s not rocket science to presume that students will be on campus while studying; however, brands need to understand the migration patterns within the campus year to establish an effective marketing strategy to successfully engage and connect with youth.