Fresher's mailings offer an integrated and associated form of advertising, so inserts will be actively viewed by the target audience and not just thrown aside. Parents of the students are often present when the mailings are received and will probably view the content of the packs, so whether your primarily interested in targeting the students or their parents, this is a great way to make an initial impact. Booking deadlines for this medium are much earlier than other freshers' media, and the size and weight restrictions associated with postage mean spaces are often limited. Book early to avoid disappointment.